Twas the day before Election Day, and all through the inbox, the email message was changing, not little, but lots.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
While Trump has been blasting me through his DonaldJTrump list, that was not the list I had been tracking. Through his Trump Make America Great Again Committee email list, he sent me 17 emails on the Monday before Election Day. Joe Biden only sent 6.
And while the Biden Victory Fund list, again, not one that I’m tracking, has also been waving merch and donation requests at me, the Biden for President list has been almost entirely focused on getting me to vote, to vote, to vote, and to talk to my friends and family about why this election means so much to me.
While Biden’s emails have all been focusing on making sure that I know how much power I have with my vote and my voice… Trump has suddenly remembered he needs to make a case for himself. Suddenly, almost overnight, his emails are not just focused on how Biden is a corrupt politician taking millions from Communist China and will destroy our way of life and leave us prisoners in our own homes (all phrases from his emails), but also how he’s been a super awesome politician, doing great things for Americans.
I cannot stress enough how rare it is for Trump to talk about his own victories. He genuinely has been much more focused on how evil and horrible and destructive Biden and Harris have been than on how good he has been.
And yet here he is, the day before the election, trotting out his list of victories in every other email (despite it being able to be counted on both hands).
Over and over again, Trump was trying to cram an entire cycle of campaigning into a single day’s emails.
He even included dancing gold checks to tempt me.
His desperation grew so great, that he even invoked the coronavirus.
And it’s not just coronavirus. Trump also realized he needed to appeal to Christians.
Yeah, there you have it, an appeal to all the religious belief in your soul.
Over, and over, and over again, on the Monday before Election Day, Trump screamed his hatred and powerlessness into the void of our inboxes. He scrambled desperately to make up the groundwork he should have been laying like a student who realized their paper was due tomorrow, and he threw in a few good dogwhistles to his most fervent base while he was at it.
Fight to defend your country, Trump wailed. Fight, fight, FIGHT!
Biden ended the pre-election cycle with hope in his heart and gratitude in his words.
I hope each and every one of you reading this post has cast your vote. The easy part is almost over.