This was the last weekend before the election. The emails are starting to show.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 32 emails over the weekend, while Joe Biden sent 10.
While Trump focused solely on raising money (and all but 2 emails had a 1,000% match), Biden remembered to remind me to go vote, give me information about my polling location, and ask me to volunteer to call undecided voters if I had already made my voting plan.
As the election grows ever closer, Trump wanted to make sure I knew how horrible a vote for Biden would be. He has, after all, the highest GDP increase ever, and voting for Biden would destroy that number and America.
While Trump continued to work the left/right divide wider, Biden sent emails reminding us that he would bridge that divide and be the President for all Americans, regardless of whether or not they voted for him.
There was nothing new in this messaging, but it was just another reminder of the difference between the two options.