According to Donald Trump, if you mock someone, that means you’re terrified of them.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 29 emails over the weekend, while Joe Biden sent 11.
Biden’s emails were very focused: we’re in the home stretch, we need money, we need to get out the vote. Trump’s emails were all over the place: rallies! Gold stars! Biden’s placing ads!
However, all of Trump’s weekend emails ended up with me giving him money in some way, while Biden was the one with a bit more variety: money or time or checking my voter registration and getting the Biden app.
Trump wanted me to enter to win a literal gold star.
Trump has also been piling on the hate. Whether it’s at the “Lamestream” media or “Big Guy” Biden, he is making sure I know who The Enemy is.
None of these screenshots were from the same email, and they were just a tiny fraction of the emails I received from Trump over the weekend.
How does Biden talk to his supporters?
There isn’t a “both sides” argument to be made here. There just isn’t. Even if you are the most cynical person in the world who hates all things political, at least one of these campaigns is able to seem like they give a shit.
At least one is actually trying.