Like our handling of the coronavirus, I think we’ve really rounded a corner on these election emails.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent a massive 102 emails this past week, while Joe Biden sent 43.
Neither campaign sent fewer than 5 emails a day, though Trump’s campaign never sent fewer than 11 all week. Trump peaked on debate day, sending a massive 19 emails, while Biden peaked the next day with 9, worried about Trump’s claim that they had their biggest fundraising day ever.
As always, Trump relished the chance to pit himself against Biden, sending 29 emails focused on the debate. Biden had a heavy focus on the debates as well, though his main focus was on getting money and getting us to vote.
When Trump wasn’t shilling for his debate performance, he wanted to talk about his EPIC rallies, his EPIC hats, and his EPIC parties that I would be invited to. He even slipped in a couple emails about Ted Cruz’s new book, and, to my shock, one email even talked about how voting for Republicans in general was good for the country.
This was, to my memory, the very first time Trump suggested I should vote for anyone who wasn’t him.
Trump pushed hard on the “you are special to me” message, but he also pushed hard on how the world was out to get him, the Lamestream (his word) media was so mean to him, and Biden was owned by China and about to destroy the country.
Biden was hopeful that in just a couple weeks, we’d be able to look toward a brighter future with him as President, and he kept empowering me to volunteer and vote to be responsible for making that change.
Hope isn’t something that’s given to us, Elizabeth Warren said in an email sent on Biden’s behalf. It’s something we make.
Perhaps that’s why Biden’s emails don’t resort to name-calling, shouting, or setting up dichotomies of us vs them. Either you’re with ME, Trump says, or you want to destroy America.
He couldn’t be more wrong.