Tuesday was a Debate Day, which meant both campaigns ramped up their emails. It’s not a debate if you don’t send a pre-debate email, a during-debate email, and a post-debate email, after all.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 13 emails on Tuesday, while Joe Biden sent a whopping 7 emails.
All but one of Trump’s emails focused heavily on raising money, with 700%, 800%, and even 850% matches being offered for my donation. His one non-donation email was asking for my opinion of what he should talk about at the debate.
Somehow, I don’t think my opinion would have mattered.
My “Steven” persona made a donation to Biden, apparently, because he sent an email asking me what inspired me to donate, and he also had an email from Obama in which he asked me to make another generous donation like the one I had made on September 28. I finally emailed the campaign to let them know that this was not who I was and I was uncomfortable receiving his donation information. Somehow, Steven from Ohio became Steven from Michigan over the course of the day: Steven got invited to an Ohio Veterans and Military Families for Biden conversation, and he was also asked to help contribute to the donations needed from Michigan.
Trump, at least, lightened up on the hostilities on Tuesday, focusing more on how I was a super amazing top supporter who needed to donate so I could both get my special match (amount varying depending on the time of day and sender) and get my name displayed on the Trump website livestream of the debate.
Despite it being the end of the month, none of Biden’s emails were devoted solely to fundraising. Instead, he focused mainly on the debates, with one email inviting me to a talk for Biden and one asking why I donated. Trump also focused on the debates, though he did send two emails solely discussing how this was the END OF THE MONTH and therefore he needed my help to CRUSH his goal and the Democrats. He also sent two emails praising his Supreme Court pick and talking about how perfect she was and how vile the Democrats were.
Of course, if anyone watched the debate last night, it became pretty clear who was the vile one.