The closer we get to the election, the more the emails start to climb.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent a massive 75 emails in the past week, while Joe Biden only sent 21 emails.
After the push to the mid-month fundraising deadline (Tuesday), both campaigns took a breath on Wednesday and then… immediately launched right back into the email screams. While both campaigns send emails from multiple lists, this blog only tracks their most prolific email list: Biden for President and Trump Make America Great Again Committee. Both campaigns have technically sent me even more emails than this in the past week.
With a fundraising deadline, fundraising was, of course, the biggest topic of the week, but Friday brought about the horrible news that Ruth Bader Ginsburg had passed away (May her memory be a blessing). With her death came a flurry of emails from both campaigns focused on the Supreme Court.
Biden sent 2 emails that could be counted as memorials to Justice Ginsburg, one from Biden himself and one from Kamala Harris. Both talked about her enormous legacy and the importance of fulfilling her dying wish: that the next President be the one to fill her empty seat. They sent an additional email that was less in memory of Justice Ginsburg and more focused on how the Republicans are already moving to fill her spot.
Trump, on the other hand, sent 4 emails discussing how it was his right, as elected by the people (he wasn’t), to fill her seat, with his final email bearing the vile, all-caps subject “FILL THAT SEAT” and opening with that chant from his rally in huge, bold font.
Every single email trump has sent about this has been coupled with an 800% match. However, ActBlue, the Democratic fundraising platform, has announced over $100 million donated just since news of Justice Ginsburg’s death was announced.
Suffice to say, the Democrats are much more fired up about this loss.
There is nothing groundbreaking about the emotional tone of the emails from the past week. Biden remains largely positive, except when he’s worried that Trump is outspending him. Trump remains largely YOU ARE MY SPECIAL CHOSEN ONE except when he’s making Democrats out to be evil incarnate and my lack of support making me not that far behind. Hope is not a word the Trump campaign understands, just as hostile isn’t one the Biden campaign endorses.
Trump sent more matched donation requests this past week than Biden sent donation requests at all. And Trump continues to fret about my lack of phone number: if I’m not an Official Trump Text Member, does he really have my support?
Biden’s first memorial email about Justice Ginsburg did not include campaign branding or donation requests, but the second one did point out how important it was that he wins this year and request a donation.
Unlike Trump, however, Biden’s emails took the time to at least say a few words about Justice Ginsburg before asking for money.
Oh, wait, Trump’s did too…
He gave her one sentence.
Tonight our nation mourns an American hero, a giant of legal doctrine, and a relentless voice in the pursuit of that highest American ideal: Equal Justice Under Law.
Ruth Bader Ginsburg stood for all of us. She fought for all of us. As a young attorney, she persisted through every challenge that an unequal system placed in her way to change the laws of our land and lead the legal charge to advance equal rights for women. It was my honor to preside over her confirmation hearings, and to strongly support her accession to the Supreme Court. In the decades since, she was consistently and reliably the voice that pierced to the heart of every issue, protected the constitutional rights of every American, and never failed in the fierce and unflinching defense of liberty and freedom. Her opinions, and her dissents, will continue to shape the basis of our law for future generations. May her memory be a blessing to all people who cherish our Constitution and its promise.
Tonight, and in the coming days, we should be focused on the loss of Justice Ginsburg and her enduring legacy. But just so there is no doubt, let me be clear: The voters should pick a President, and that President should select a successor to Justice Ginsburg. This was the position that the Republican Senate took in 2016, when there were nearly nine months before the election. That is the position the United States Senate must take now, when the election is less than two months away. We are talking about the Constitution and the Supreme Court. That institution should not be subject to politics.Joseph R. Biden Jr.