Things are definitely ramping up for both campaigns at this critical mid-month deadline.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 13 emails on Tuesday, while Joe Biden sent 4.
September 15 marked the halfway point of the month, so the campaigns were both ramping up the fundraising efforts. Biden’s campaign sent four emails all talking about the importance of the mid-month deadline, while Trump tried to convince me that really, I was the only one left who hadn’t accepted my invitation to the Official First Family’s Circle (only a few open spots left, just waiting on me!)
And, as always, while Biden focuses on gratitude for what I’ve already done and hope for what I may do in the future, Trump focuses on how evil the other side is and how they’re going to come after me in the streets and how this country doesn’t belong to THEM, so I need to give money to Trump.
Whether it’s mocking a man’s height with font choices…
…warnings about infringements of our Constitutional rights…
…getting up in arms about the use of a teleprompter…
…fears of what Biden and Harris would do if they gained power…
…or the ever-present bogeyman of Hillary Clinton…
Trump made sure to double down on his hostilities on Tuesdays.
I genuinely don’t understand how anyone is reading these and seeing something other than unhinged paranoid asshole, but there must be people out there eating this up. If emails like this didn’t work, Trump wouldn’t be sending them (and the Democrats [though not necessarily Biden]) wouldn’t be trying to emulate them.
And yet, last month, Biden outraised Trump by over $100 million.
Biden’s emails of hope and gratitude outraised Trump’s emails of hate and division.
Maybe there is hope for political emails in the future.