Despite one of the candidates not bothering to honor the day via email, there was a noticeable dip for 9/11.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 70 emails in the past week, while Joe Biden only sent 19.
Both campaigns toned down their emails for the 19th anniversary of 9/11, though Biden also sent fewer emails two days earlier. I’m not sure what caused the one email on Wednesday, though it was accompanied by several emails from his joint fundraising committee, the Biden Victory Fund.
While Biden’s emails had a range of focuses from getting out the vote to volunteering to campaign strategy, he did focus the most on fundraising. Trump’s emails focused less on the campaign itself and more on raising money, from contests (pay to enter), merch (pay to get), and plenty of “join the club” offers (pay to become a member) in addition to his hefty focus on fundraising.
There was an unusual spike of praise for Trump this week as well, with 12 emails talking about all the amazing things Trump has done for the American people, his fantastic choice of next Supreme Court justice, and most recently, a spate of emails praising him for being nominated for the Nobel Peace Prize (and scolding the “Fake News” media for not making a big deal about his nomination).
2020 marks the 4th largest group of nominees for the Nobel Peace Prize in the award’s history. To nominate someone, you must meet a certain criteria, however, that criteria is wide enough to make it relatively easy: among members of national assemblies or governments, or members of the Nobel foundation (or former members), or former award winners, you could also simply be a professor of a certain topic, such as history, social sciences, religion, or law, among other fields.
In short… as long as your nominator is one of the approved people allowed to nominate you, then you can be nominated. There is no actual qualification of “has advanced peace in the world” as a requirement.
In fifty years, the records will be unsealed and we’ll get to learn who nominated Trump. In the meantime, we can only marvel at this wonderful image he sent out to his supporters, repeatedly, showing him accepting what he assumes the Nobel Peace Prize is.
Despite the immense difference in email volumes–19 vs 70–both candidates sent the same number of asks this past week that did not involve directly giving money. Biden and Trump both sent 12 asks that did not request an immediate donation. Proportionately, Biden was far more interested in asking me to invest time and effort into his campaign than Trump was. For Trump, the fundraising numbers were the only thing that mattered.
That request showed in the emotional tone of the emails too. Trump invested a lot of energy in trying to make me feel special (or not special enough), while Biden invested a lot of energy in trying to make me feel hopeful and appreciated. The one time Biden expressed anger this week was when the news broke that Trump knew how bad COVID-19 was going to be and he lied to the American people to “prevent panic.” Everyone knows Trump thrives off of panic, so his excuse was hardly believable, and Biden was unable to wrap his mind around such a dereliction of duty from the President.
Biden was not without his own form of guilt-tripping this past week, though. In one email, he laid out what would happen if they didn’t hit their mid-month fundraising goal: they’d miss out on contacting a significant number of undecided voters and swinging them Biden’s way. And oh, by the way, we’re behind on our goal and it looks like I haven’t donated yet, so… we don’t want to miss out on those undecided voters, now do we? Donate now!
As far as guilt-trips go, it was pretty weak compared to Trump’s usual tirades. At least Biden didn’t demand of me “Your name is missing. Why is that?” the way Trump does every few days.
My name is missing, Trump, because I don’t like you. And if I’m one of your TOP supporters, just imagine what that says about all the rest of your cult.