Joe Biden said he would honor 9/11 by pausing his campaigning for the day. Sure enough, he paused his campaigning in my inbox too.
You could argue that Donald Trump slowed down his email campaigning on 9/11… but he definitely didn’t pause.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 6 emails on Friday, while Joe Biden only sent 1.
Biden sent out a single email on Friday, in the afternoon. There was no campaign branding in this email, not even (much) in the footer. No campaign logo, no donate button, no links to his website…
And even Biden’s footer was trimmed down to just the necessities in this email about the 19th anniversary of a horrible attack on American soil.
By comparison, Biden’s usual footer is too long to show on one screen these days.
In Biden’s single email, he wrote about the events of 9/11 and the way America came together afterward, including “[seeking] to heal and grow from the misplaced hatred directed toward Muslim Americans.” He finished with a paragraph connecting the heroes of that day to the heroes of today.
Now, as then, our heroes are ordinary people doing extraordinary things: nurses and doctors; delivery drivers and grocery clerks; public transit workers and educators; regular Americans thrust into courageous acts of sacrifice and service. Now, as then, we owe it to them to come together as a nation ‑‑ so that Americans can once again do what we did so bravely nineteen years ago: turn from tragedy to purpose, rebuild our lives, and begin, in time, to heal.Joe Biden
In short, he stepped up as a leader, spoke to the nation’s grief, and tried to direct it toward a path of healing.
President Trump needs your help.
The economy is coming back FAST and the Democrats are losing it.
We know the LYING media will NEVER report on President Trump’s great American Comeback, just like they’ll never report on Joe Biden’s radical agenda, and that’s why it’s up to us to make sure the TRUTH is heard.Team Trump 2020
Sorry, you thought he’d talk about 9/11 on 9/11? Pfff, why would he ever take the chance to stand up and be a leader in our inboxes?
At least Trump spent 9/11 more focused on shilling his merch than on being actively hostile toward Americans. In his four “empowering” emails, he offered me a PERSONALIZED Trump-Pence yard sign, a PERSONALIZED signed photo of him, and the chances to be both an Official Trump Text Member (he’s worried he’s losing my support) and a member of the Trump Donor Hall of Fame (just ONE MORE DONATION and I’m in!).
Nothing like a day of national grief to shill his products, right?
Trump also sent out a survey for his TOP SUPPORTERS ONLY to get the truth of how he’s doing as a President (great/good/okay/other), and then his aforementioned email touting his new ad to slam Democrats and Biden with a new ad.
I genuinely don’t get it. Sending an email with some banal drivel about the importance of the day is literally the easiest thing you can do to be seen as a leader. It’s an email. You don’t even need to fake a tear or a solemn tone to your voice. Just one email without abusing the caps lock button. And his entire campaign can’t even manage that level of solemnity. It’s not like 9/11 was a Democrat-only event.
I am looking forward to having a leader again who understands proper emotional tone.
But at least Trump only sent 6 emails on 9/11, instead of his usual 10.