Day 480: 9/11/20

Joe Biden said he would honor 9/11 by pausing his campaigning for the day. Sure enough, he paused his campaigning in my inbox too.

You could argue that Donald Trump slowed down his email campaigning on 9/11… but he definitely didn’t pause.


For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!

It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.

The rules I try to follow for the various categories are laid out in The Framework.

Both campaigns were way down.

Donald Trump sent 6 emails on Friday, while Joe Biden only sent 1.

Holiday wasn’t the right word, but here it means “talking about the significance of this day.”

Biden sent out a single email on Friday, in the afternoon. There was no campaign branding in this email, not even (much) in the footer. No campaign logo, no donate button, no links to his website…

And even Biden’s footer was trimmed down to just the necessities in this email about the 19th anniversary of a horrible attack on American soil.

Has the pandemic affected you personally, or do you just want to take a break from emails for a couple weeks? We understand. Click here to pause emails from the campaign for a two week period.

This email was sent to [EMAIL REMOVED]. If you would like to receive fewer emails, click here. If you would like to unsubscribe, click here
Paid for by Biden for President
This was the extent of campaign branding

By comparison, Biden’s usual footer is too long to show on one screen these days.

Has the pandemic affected you personally, or do you just want to take a break from emails for a couple weeks? We understand. Click here to pause emails from the campaign for a two week period.

Any donor history information in this email reflects what we have on file for this specific email address. If you have donated with a different email, with a check, or with a spouse -- thank you so much! We have that on file and cannot thank you enough for supporting this campaign.

This email was sent to [EMAIL REMOVED]. If we got your name or any information wrong -- we're so sorry! To update and correct your information click here. If you would like to receive fewer emails, click here. If you would like to unsubscribe, click here.

Friend, thank you so much for supporting Joe Biden and Kamala Harris’s Presidential campaign.

Change occurs because the conscience of a country begins to rise up and demand — demand change.

This isn’t the time to be complacent. If you are ready to fight for the soul of this nation, you can start by donating to elect Joe Biden by clicking the button below.


We know we send a lot of emails, and we are sorry about that. The reason? We are relying on grassroots supporters like you (we’re serious!).

But look, we don’t want to bother you. If you’d like to only receive our most important emails, click here. If you'd only like to receive volunteer emails, click here. If you’d like to unsubscribe from our emails, you can click here.

To make a contribution by mail, click here for instructions.

We sincerely thank you for your help and support.
- The entire Joe Biden for President team
Paid for by Biden for President
So many words

In Biden’s single email, he wrote about the events of 9/11 and the way America came together afterward, including “[seeking] to heal and grow from the misplaced hatred directed toward Muslim Americans.” He finished with a paragraph connecting the heroes of that day to the heroes of today.

Now, as then, our heroes are ordinary people doing extraordinary things: nurses and doctors; delivery drivers and grocery clerks; public transit workers and educators; regular Americans thrust into courageous acts of sacrifice and service. Now, as then, we owe it to them to come together as a nation ‑‑ so that Americans can once again do what we did so bravely nineteen years ago: turn from tragedy to purpose, rebuild our lives, and begin, in time, to heal.

Joe Biden

In short, he stepped up as a leader, spoke to the nation’s grief, and tried to direct it toward a path of healing.


President Trump needs your help.

The economy is coming back FAST and the Democrats are losing it. 

We know the LYING media will NEVER report on President Trump’s great American Comeback, just like they’ll never report on Joe Biden’s radical agenda, and that’s why it’s up to us to make sure the TRUTH is heard.

Team Trump 2020

Sorry, you thought he’d talk about 9/11 on 9/11? Pfff, why would he ever take the chance to stand up and be a leader in our inboxes?


At least Trump spent 9/11 more focused on shilling his merch than on being actively hostile toward Americans. In his four “empowering” emails, he offered me a PERSONALIZED Trump-Pence yard sign, a PERSONALIZED signed photo of him, and the chances to be both an Official Trump Text Member (he’s worried he’s losing my support) and a member of the Trump Donor Hall of Fame (just ONE MORE DONATION and I’m in!).

Nothing like a day of national grief to shill his products, right?

Trump also sent out a survey for his TOP SUPPORTERS ONLY to get the truth of how he’s doing as a President (great/good/okay/other), and then his aforementioned email touting his new ad to slam Democrats and Biden with a new ad.

I genuinely don’t get it. Sending an email with some banal drivel about the importance of the day is literally the easiest thing you can do to be seen as a leader. It’s an email. You don’t even need to fake a tear or a solemn tone to your voice. Just one email without abusing the caps lock button. And his entire campaign can’t even manage that level of solemnity. It’s not like 9/11 was a Democrat-only event.

I am looking forward to having a leader again who understands proper emotional tone.

But at least Trump only sent 6 emails on 9/11, instead of his usual 10.

I like it when the numbers are the same.

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