Just because it’s a holiday weekend doesn’t mean Donald Trump takes a break.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 20 emails over the weekend, while Joe Biden sent 7.
While Trump focused on bringing money in, whether it by guilting me about not being there for him last month, announcing a HUGE Labor Day sale in his shop (30% off) only for his TOP supporters, or trying to get me to come meet him during a pandemic (either at the debates or in DC, and forgetting to include the contest rules fine print required by law in one of them), Biden offered up a volunteer opportunity and a quiz on how much I knew about the campaign.
Biden did do something unusual with one of his donation asks, however.
Looking at the links, I am fairly sure that they all go to exactly the same place, with no reference code separating the digital ads from the GOTV programs, but even the illusion of choice and control means a lot to people. Like how people complain about their taxes going to fund endless wars, this lets people feel like they have a choice where their money is going, which may make them more keen to actually chip in.
Interestingly, the hope and gratitude was missing from Biden’s emails this weekend, replaced instead with excitement and competitiveness. Trump’s emails remained consistently hostile or guilt-tripping, with a healthy chunk of YOU’RE THE MOST SPECIALEST! thrown in for flavor.
Really, I can always count on Trump to make me feel like a sleazeball just like him.