As time is running out, the volume of emails is trending upward.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 62 emails in the past week, while Joe Biden sent 26.
The day before the 2-month-out mark, Wednesday, September 2, was the busiest day for emails, followed by just two fewer emails sent on Thursday, the actual 2-month mark. Regardless… this is it. We have less than 2 months before the November election. Some people are already voting. It’s all to play for now.
Because there is no holding back now, both campaigns are focusing heavily on their fundraising. Though some of this was due to the end-of-month FEC deadline, the fundraising pleas really haven’t let up as September began. Trump is launching his Labor Day sales, while Biden is asking me to volunteer to help Team Joe. Both campaigns want my opinion on how they’re doing, but Trump is desperate for me to sign up for his texts (only available for his TOP supporters).
Most of the topics of their fundraising emails were about fundraising, plain and simple: the other side has more money/raised more money last month, we need more money, give us your money. However, Trump was also holding a contest for someone to meet him at the debates and watch him CRUSH Joe Biden in front of all of America, or maybe just fly to DC to meet him in person (and get a photo with him). Biden, on the other hand, is starting to turn his attention toward getting out the vote. Both spared a moment to praise their own convention, though Trump took three emails to focus on how lousy the Democrats were doing.
And, of course, Biden’s emails hovered more around the positive emotional tones, while Trump’s were mainly negative or individually-positive. Trump liked to tell me I (super-engaged best Trump supporter) am special, while Biden liked to tell me we (Americans as a whole) are special.
The difference really highlights the gulf between a leader and a grifter.