Day 469: 8/31/20

On the last day of the month, Donald Trump went quiet (for him).


For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!

It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.

The rules I try to follow for the various categories are laid out in The Framework.

Donald Trump sent out 6 emails on Monday, while Joe Biden almost caught him with 5.

There is more to campaigns than money.

While all of Trump’s emails were matched donation offers (four 700% matches and two 800% matches), Biden took a break from end-of-month fundraising to invite me to a local volunteer event: virtual textbanking. The election is only a couple short months away, after all, and converting donor numbers into voter numbers is crucial for winning elections.

The majority of emails were just begging or nervous.

Unusually, it was Biden who was being empowering on Monday. While Trump kept talking about how desperately vital it was that I help him CRUSH the goal (or the left, or the dreams of small children), Biden would take time to talk about how we will defeat this threat to the democracy by coming together and giving me details on how my donation could make a real difference.

That’s a big responsibility, I know. But it’s also a big opportunity. It means that you have the power to make a real difference in this election, especially during this crucial time before early voting begins.

Your $25 could pay for the mailer that shares Joe Biden and Kamala Harris’s story with a person who’s never heard it.

Your $50 could fund the digital ads that catch the eye of an undecided voter who’s spending more time online right now because of the pandemic.

Your $100 could help hire an organizer who makes sure that every last member of their community is able to get registered before the deadline.

And any amount you can afford could help fund the safe and socially distant travel Vice President Biden will begin after Labor Day to visit with voters across the country leading up to Election Day. Your investments allow us to do this responsibly while staying competitive as voting begins.

Jen O’Malley Dillon, Campaign Manager, Biden for President

Compare, if you will, Trump’s heartfelt plea.

I need you right now.

Our critical End-of-Month Deadline is at 11:59 PM TONIGHT, and I noticed you have yet to contribute to help us CRUSH our goal. Your support is critical to our success.

It’s going to take EVERY PATRIOT stepping up if we’re going to raise another $4,500,000 by the end of the night to hit our $30,000,000 fundraising goal. We can’t do this without you, Amy.
This deadline is so crucial to WINNING in November, that I’ve activated a special 700%-MATCH on ALL CONTRIBUTIONS.

Please contribute ANY AMOUNT RIGHT NOW to help CRUSH our $30,000,000 End-of-Month Goal and your contribution will be 700%-MATCHED. >>
I had to screenshot so you could see the formatting.

They’re the same message, aren’t they? We need you to give us money so we can win.

But with one of these, I felt more involved and part of the team.

(and it wasn’t from the guy who keeps trying me to join his special clubs.)

Fundraising deadlines rarely give fun emails.

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