When it’s the end of the month, no one is above begging for my money.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent a total of 19 emails over the weekend, while Joe Biden stayed to his new regular of only 8.
Almost every single email was asking me for money. In fact, there were only 2 emails, 1 from each campaign, that did not ask for money. Biden asked me to take a survey comparing the two conventions, while Trump wanted me to sign a card that they supposedly already gave him.
Beyond that, all money, all the time.
Trump’s emails were trying to be empowering but ended up just being desperately begging me to help. Trump is counting on YOU. We’re going to update him in an hour, will YOUR name be on the list? We can’t win this without YOUR donation!
Very few of Trump’s matching offers, however, were just for me. Even the ones that said that I had an exclusive donation match unlocked was accompanied by a graphic saying ALL donations were matched for the next hour.
The desperation got so bad that Trump actually did something for the first time: he offered an 800% donation match.
Now, this is something that is unfortunately common with these matching scams: if you’re offering a matched donation in 2/3rds of your email, why would your supporters EVER donate to a non-matched donation email? So now all your emails have to offer the 200% match, but since that’s now the standard, it’s showing diminishing returns, so you go for a 300% match to get that spike in donations again, but then you’re offering the 300% for 2/3rds of your emails, so no one will donate if it’s just a 200% match, so now all of your donation asks have to have the 300% match… and since no one is actually matching, it doesn’t matter how high your match climbs, and that’s how we’re onto 800% matching donations JUST FOR YOU JUST FOR AN HOUR OMG!
I’m wondering if we’ll hit 1000% match by the election.
Biden is much more openly worried. Trump outraised him in July, and he can’t afford to be outraised again in August. He really needs me to step up to make sure that doesn’t happen. However, the best argument for this came from Doug Emhoff, Kamala Harris’ husband.
And for me, it’s personal — I can be a competitive guy sometimes, and I’d love to say that in Kamala’s first month on the ticket, we were able to outraise Donald Trump, Mike Pence, and the Republicans.Doug (Kamala’s hubby)
This is an example of how you can stoke competition without being A) mean or B) violent. There’s no “CRUSH the Republicans!” in Doug’s ask, no nasty nicknames, no decrees that Trump and Pence will DESTROY AMERICA. There’s just plain and simple “I want to do better than them to show them how awesome my wife is.”
And hell yeah. I think most of America wants to show them how awesome Doug’s wife is.
Trump, on the other hand, decided to declare that he raised more money than Biden and had better ratings than Biden. Though his TV ratings were lower than the DNC’s tv ratings, combined TV and online ratings seem to indicate the RNC had an extra 20 million viewers (though there’s no mention of retention time). As everyone said, the moment the TV ratings were released, Trump was absolutely going to find a way to make the numbers favor him.
Unfortunately for Trump, declaring reality a lie doesn’t actually change reality. It’s up to us to make sure that the numbers remain favorable for Biden going into the election.