I’m getting debate week flashbacks.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 64 emails in just 7 days, while Joe Biden sent a massive (for him) 30 emails in that same time.
Thursday was the busiest day of the week, as it was the last day of the RNC and Trump’s own speech. However, it was after the RNC ended that Biden gave his massive fundraising push, sending out nearly as many emails in one day as Trump usually sends out. Regardless of the national conventions, though, the end of the week marked the start of the end of the month, and email volumes were beginning to climb for the final fundraising push of August.
The main focus for both campaigns this week was the RNC, though the second main focus was just fundraising in general. However, Trump did not forget to ask me to sign up to be a Trump Text Member at least 3 times this week, while Biden reminded me to check my voter registration status and volunteer for local candidates.
While Biden did remember that he had merch to offer, letting me have a sticker if I made a donation, Trump had a sale at his campaign store, an offer of the Freedom 2020 hat, a boat flag, and a “free gift” if I donated at least $45 in honor of the convention.
Trump also kept asking me to help him with his speech, but instead of attaching his speech like he kept saying he would, he just attached a survey for me to tell him how much I loved him.
Biden, on the other hand, wanted me to give my opinions on the two conventions.
While Biden asked me to register to vote and submit questions for his newsletter, Trump asked me to sign a congratulatory card and sign up for texts. Everything from Trump was about Trump, including the multiple times he’d send the exact same email in a row, just changing up the subject line to try to get my attention.
Trump even went so far as to give me priority access, last night, to a card that two nights ago, I was given my last chance to sign because they were about to hand it over to Trump.
Time means nothing to Trump’s team. Words mean nothing. The emails mean nothing. Slap on a new subject line and send it out the door.
It’s not like anyone reads them, anyway.
Trump’s emails remained firmly anchored in the hostile and guilt-tripping side of the emotional spectrum, after all, though Melania’s one email sent three times equaled all of the hopeful tones that the Trump campaign could muster. Biden, on the other hand, is desperate and worried about not having enough money. This is the first fundraising deadline as a full ticket, after all, so this is a super important goal to meet.
(My guess is that September is going to be the first full month with a full ticket, so it’s super critical, October is going to be the last deadline before the election, so it’s super critical, and November will be to raise funds to keep fighting the results in the courts.)
…but then that’s it. Election done.
Whatever you’re doing, right now, is what you can say you did in twenty years when you’re asked what you did to stop the Nazis from taking control of America.
And sadly, we’ve reached a point where that is NOT hyperbole.