Donald Trump has sent more emails about the Democratic National Convention than Joe Biden has.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 61 emails this past week, which is 7 more than he did the week before. Joe Biden, on the other hand, only sent 24, or 1 more than he did the previous week.
Friday was the busiest day last week, with a total of 14 emails, while on Tuesday, the campaigns only sent 10. Biden was having the Democratic National Convention, so that explains the uptick in his email count, but Trump couldn’t stand that everyone was talking about not-him, so he had to make sure we all knew that the DNC really was all about him.
For the overarching theme of an email, I decided that “National Convention” would be when they were talking about their own convention, and it would be “Opponent Campaigning” if they were talking about their opponent’s convention. As such, Biden sent 13 emails focused on the DNC, while Trump sent 15. Biden, however, has begun his Get Out the Vote push. Trump has only just begun talking about his own Republican National Convention.
And yes, Biden sent a “join the club” email, asking me to donate to become a founding member of the Biden-Harris official ticket. No fancy card, certificate, or plaque on the wall for me, though, just the warm, fuzzy feeling of knowing I contributed.
Trump was also leaning heavily on the RNC to have a sale on his merch. Because I’ve been such a great supporter, I got an exclusive code just for the best of the best supporters: 2020RNC to get 30% off my entire purchase!
Interestingly, Biden didn’t really talk about his campaign store at all, despite adding new Kamala and Biden-Harris merch, including pins, socks, and new designs.
I know that a large chunk of Biden’s base (Team Pete) loves campaign swag, so it seems a bit odd to not be promoting new items. Trump certainly trumpets his new items the moment they’re available and for many months after. I’m not saying that Biden should be swamping his mailing list with his merch, but a heads up, “hey, we have new designs in stock!” is always a nice way to drive people to your site for a look.
While Biden spent the convention week recapping the convention and reiterating the phrases of hope and excitement and optimism and gratitude, Trump spent the week spewing obscenities at how Biden and Harris actually hated half of America and was going to destroy everything that made her good. It breaks my heart to know that there are some Americans who believe that, who genuinely believe that people like me want to see them suffer. Nothing could be further from the truth.
Even as Trump insulted Biden 31 times in his 61 emails, Biden only criticized Trump 3 times. Most of the time, if he mentioned Trump at all, it was in the phrase “defeat Donald Trump in November.”
After all, as First Lady Michelle Obama said, “When they go low, we go high.” There is no other option.