I have making these posts for 444 days now.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent out 9 emails on Thursday, while Joe Biden is trying to catch up with 5. Biden, please, no. More is not always a good thing.
Both Trump and Biden sent 3 emails asking for donations, though all of Trump’s were offering me a matched offer. Biden asked me to RSVP to a National Volunteer call this weekend and to sign up for a grassroots fundraiser with his VP pick (which he hasn’t announced yet, but he’s scheduled the pick).
Trump, on the other hand, offered me his freedom hat, a hand-signed Trump MAGA hat which is simultaneously just for me and also for 700 other people to enter to possibly win, and a platinum membership card.
When Trump wasn’t trying to convince me that he sat around all day thinking of ways to impress me like a lovesick incel, he was fuming over what the liberal Democrats were doing. The Committee for Presidential Debates, do you know what they did? They insisted on sticking to their already-established timeline for the debates even though some people will already be early voting! CLEARLY, this is rigged against Trump…
I’m not sure HOW this is rigged against Trump, but it’s rigged against Trump, so I should take a survey to say that I disagree and we need to show the world how inarticulate Biden is BEFORE voting begins.
Nevermind that Biden agreed to these debates ages ago and Trump is only now just accepting the invitation. RIGGED, RIGGED, I TELL YOU!
Trump is also screaming about how contrary to what people are saying about Portland, it’s totally on fire and burning down as we speak, and this is what will happen to all of America if we let the liberals win. (Portland is not on fire, and the moment the federal agents sent by Trump backed down, the protests went back to being peaceful and non-violent.)
I genuinely debated for a long time if that above message counted as “inciting violence.” Though it seemed to be, at the same time, it was also only asking for money.
But it did tell his supporters to ‘fight back.’
Biden, on the other hand, was worried about Trump’s finances. Trump just spent $5 million on Facebook ads. That is a lot of money, fretted Patrick Bonsignore, Biden’s Director of Paid Media. Hurry and donate so they can have the budget to fight back.
(What Patrick did not tell me was that Biden had just placed a $280 million media buy for the fall. Patrick wasn’t very good with budgets and numbers in August 2019, when they ran out of advertising budget three times in the month. He doesn’t seem to have improved much in the past year.)
However, while Biden raised $140 million in conjunction with the DNC last month, Trump announced that he had raised $165 million in conjunction with the RNC. This caused more worry from Biden, as August is a bad month for fundraising, Trump has once again pulled ahead, help, they need money, please help.
On a better note, however, I received a Theirs Too email from Qasim Rashid’s Virginia Congressional run. The subject was “you’ve probably never seen this before…”
He was right.
First, thank you to everyone that helped me hit my budget deadline last week. Now I want to tell you about something new my team is trying…
We know that you are getting bombarded with emails. We also know your time is valuable. We want to respect that.
That’s why my team is instituting a first of it’s kind customized email experience for our campaign supporters. YOU get to tell us what YOU want to hear about. YOU get to inform us how YOU want to engage with the campaign. With that information, my team is going to try to customize your email experience and only send you things we think you will want to hear about.
Here’s a customized link to activate your survey so that we can start to build out your tailored email experience:
Even though you are able to customize your experience, I will still send you some fundraising appeals each month. But it’s important to me that you understand WHY you are getting these emails. I’m not accepting corporate PAC contributions like my opponent. This means I have to use emails to let you know when we need resources to compete.
However, that doesn’t mean I want to take advantage of your generosity of time and money so I’m going to make the following promises to you:
1. I will only ask for money when I really need it.
2. I will ALWAYS tell you what your contribution will be used for.
3. I will try to limit our asks based on your survey responses.
Sound like a deal? Be sure to submit your engagement survey here.
I hope this attempt to be respectful of your inbox shows what a valuable team member you are. We wouldn’t be where we are without your support. I promise to always try to have intention and substance in the emails you get from me.
P.S. ICYMI here’s the link to customize your email experience. Excited to test out this innovative way of conducting campaign emails:
Now, I was sent this email specifically to get my feedback on it. I knew nothing about Qasim: I’m from Michigan. I’m not paying much attention to Virginia’s races.
I donated because of this email.
I also signed up for all of his emails.
A candidate who is trying to respect my inbox? Not only trying to, but actively respecting my inbox by asking me what I want to get from him?
After a year of being battered by political emails, yes please. Give me a politician who wants to connect with me as a person.
I am hopeful that Qasim’s email strategy pays off for him. It seems instinctual that if you let people choose their political emails, they’ll be more interested in actually engaging with said emails. This will show us if political emails being respectful and constantly aware that they are going to humans with lives outside of their wallets can actually pay off.