Tuesday was the birthday of a very important person: my mother.
The Trump camp celebrated with 10 emails, none of which mentioned either of them.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent 10 emails on Tuesday, while Joe Biden trundled along at his usual 3.
Across those thirteen emails, all thirteen were asking for my money, regardless of the candidate. However, one of those emails was Biden’s newsletter.
Trump kept asking me where my application (read: donation) was to join his various clubs, going so far as to point out that it just wasn’t like me to not try to meet him for an epic photo and he was getting worried.
To be fair, the one way he knows I reached out to him was by filling out one of those “no purchase necessary” forms for the chance to meet him, so this is genuinely true: it’s not like me. Except for all the other times I didn’t fill out those forms.
Biden, meanwhile, produced a rather lackluster newsletter. It was still one of the better pieces of email from his campaign, and he was talking about a new app the campaign had and ways I could get involved, but it also was missing my favorite part of the newsletter: questions from supporters.
I liked getting the frivolous questions like “What music are you listening to now?” and the heartfelt questions like “What do you have to say to Americans who have lost a loved one to COVID-19?” They were chances for Biden to demonstrate his strength, which is empathy. When Biden is connecting with a person, he shines. These questions let him shine.
And they weren’t there.