Final week of the month, and both Joe Biden and Donald Trump were upping their email counts.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Donald Trump sent a whopping 39 emails this past week, averaging 5.6 emails every day, while Joe Biden only sent 23, just barely over his usual 3 a day.
This week was a very important week, as Sunday, July 26, marked 100 days out from the election, and Friday, July 31 marked the end of the month (so, of course, fundraising deadlines). Interestingly, Biden and Trump both sent the same number of emails on both of those momentous days.
They couldn’t have differed more everywhere else.
Both Biden and Trump focused on straight-up asking for money, but while Biden occasionally peppered in invites to virtual fundraisers, Trump just offered increasingly desperate “matching” offers. He went from 500% to 600% to 700%… and then he “upped the stakes” by dropping it back to 600%. Oh Donnie. Math was never your strong suit, right?
While Biden remained hopeful and grateful, Trump remained empowering and guilt-tripping. At times, he grew hostile and angry. The difference between Biden and Trump’s tones was stark.
With the deadline coming up, however, both Trump and Biden’s main focus was on getting money in their war chests. Trump was more creative in his methods, inventing clubs for me to join and shilling for his merch like his life depended on it. Biden just asked for money with no promises of anything in return.
Of course, it wouldn’t be a Trump email if he wasn’t YELLING to EMPHASIZE certain words. Nicknames and exclusivity were just icing on the cake, along with the disappointment.
Joe Biden is never disappointed in me.