Day 438: 7/31/20

It took hours upon hours, but I’m finally all caught up on Donald Trump’s emails. All posts from 7/11 through yesterday’s have been updated with charts of the accurate email counts per day. Let’s see how he did at the end of the month, shall we?


For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!

It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.

The rules I try to follow for the various categories are laid out in The Framework.


Joe Biden and Donald Trump both sent 5 emails each.

Now, a point of clarification. Trump has given my email to the RNC, and they send Trump-skinned emails that look very similar to the Trump Make America Great Again Committee emails.

(the difference is in the disclaimers and the email it was sent from)

I did some thinking, and I’ve decided that I’m not going to count RNC emails as “Trump” emails, because I’m not counting DNC emails as Biden emails. Granted, the DNC is not pretending to be Biden’s emails, but still. Pure Biden vs. Pure Trump.

That being said, the RNC emails only made up 5 of the new emails I had to go through.

No surprise here.

Both candidates asked for donations, though Biden did mention his grassroots fundraiser with Elizabeth Warren and asked me to attend (and then Elizabeth sent a follow-up email saying they had raised $1.5 million). Trump, on the other hand, kept escalating his matching offers. By the end of the night, I was getting EXCLUSIVE, JUST FOR ME offers of 700% match, while the general public was receiving 600% match.

All Gifts 600%-Matched
Highly saturated colors to make the President look like a tomato instead of a Cheeto is… a choice.
All mostly positive

While Biden was being hopeful and grateful, Trump was focusing on CRUSHING JOE BIDEN and his end-of-month goal.

Not for Everyone is one of Trump’s favorite rhetorical devices

But while Biden mostly was creative with his emails, Trump settled on some old fallbacks: capitalization for emphasis, nicknames for his opponents, an us vs. them mentality, and this special (nonexistent) offer is JUST FOR YOU. It’s this latter device that leads to a sense of empowerment: Trump has picked me specifically. He has noticed me. He needs me to help him.

It also lets him set up guilt-trips as he asks me why, if I’m so special, haven’t I donated yet?

But hey. At least it’s a new month.

In one Spam check, Trump SURGED ahead.

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