Since I’m now tracking Donald Trump, the volume by day chart gets an update!
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
I began tracking emails for both of the major candidates on 7/7/20, so this isn’t quite a full week of emails. However, Joe Biden did send 15 emails to Donald Trump’s 10.
Trump sent the most emails on Wednesday, while Biden built up his email crescendo to Saturday. Neither of them sent more than 4 emails on their busiest day.
Biden only sent 1 email advertising merch, and that was for his “Wear a Mask” sticker (free with donation). Trump, on the other hand, sent 3 merch emails, offering me a personalized welcome mat (free with $75 donation), a MAGA hat (free with $30 donation), and some mystery Trump gear (free with signing up for texts and providing my mailing address).
Trump did talk about COVID-19 more than Biden, though that was in the context of reopening schools because the left is trying to take our children’s childhoods away. He also wanted me to know that the left hates me and everything I stand for.
Biden, on the other hand, actually went wide with his email themes this week. He talked about a new policy to rebuild America’s manufacturing strength, his dedication to putting an African-American woman on the Supreme Court, a story about his past, and many surveys to get my opinions.
The above chart may throw you for a loop, however. Joe Biden sends emails praising himself more than Donald Trump sends emails praising himself. And Biden mentions Trump, whether negatively or neutrally, more than Trump mentions Biden. (Simply mentioning that we need to beat Trump in November is a neutral mention, because that’s the basis of an election. Saying we need to beat Trump in November because he is corrupt is a criticism of Trump.)
Trump criticizes the liberal left in general, but he almost never mentions Biden himself. His emails are also not usually praising himself or his successes. He mostly wants to know why I haven’t joined the Trump 100 club yet.
One major reason why Biden’s emails sing his praises more than Trump’s do is because Biden sends more emails from people outside the campaign than Trump does. Every time a public figure or friend emails to get me to vote for Biden, they gush over how wonderful and kind and genuine he is, and how much work he has done for their particular communities or cares.
Trump likes to have his sons and daughter-in-law email me to convince me to join his club so daddy dearest isn’t disappointed when he sees the list tomorrow.
One thing that he keeps saying, though, is that if I join his club, I’ll get on the list for emails from special people… like his sons and Lara Trump.
I get emails from them already. I don’t need to pay for that, Trump.