If two emails a day is an attempt to make the Joe Biden mailing list more palatable, they really should be focusing on the quality of their emails. Trust, once broken, is hard to rebuild. You don’t rebuild it by doing less of the same thing.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Another 2 emails per account on Tuesday from Joe Biden.
Instead of a petition on Tuesday, Biden sent a survey.
The Biden team emailed me to let me know that the convention was coming up where Biden would be formally nominated as the Democratic candidate, and his running mate would be announced, and could I please fill out this survey to give my feedback on his campaign?
He also emailed me with an email subject “An announcement.”
His announcement? He had raised $141 million this last month, which was more than Trump, and he is in awe of that amount of money. Nevermind that he’s been emailing me about that announcement for seven days now. Nope, still an announcement worth announcing.
And, by the way, he needs to keep up the momentum, so can I donate?
I sigh, because on the one hand, this is what I’ve been suggesting: fewer emails so they don’t come across as spammy. But on the other hand… the content of the emails is still spammy. It doesn’t matter if you get three spammy emails in a day or three in a week, an email that reads like soulless money begs is still a bad email.
I would rather get five emails a day that are full of content and substance with money asks than two emails a day that have no substance and money asks. But I’d rather get two content-full emails a day with substance asking for money than five.
Toning down the number of emails sent is easy. Tuning up the writing is hard. I’m not surprised they’re doing easy. But if this is the battle for the soul of the nation, we really need a team that is willing to do the hard work.