Everything did not quite go well. Trump is ramping up his emails to me, but I’m not getting hit with the full force of his mailing list yet, so we’re still only Joe Biden.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Joe Biden sent 24 emails to each account of the last week, which is up from his usual 3 a day, but then again, it was the end of a month fundraising deadline.
Emails were high at the end of June, but the higher emails continued into July, with July 1 having 4 emails to each account. After Wednesday, though, the emails did drop off a bit, with Saturday, a holiday at the beginning of the month, having the fewest emails.
The start of July newsletter had a lot of asks, including events I could attend, merch I could purchase, and outside charities I could give to. With the fundraising deadline out of the way, Biden is returning to his usual mix of surveys, petitions, and donations.
On July 4, he did send one email early in the day to talk about the meaning of Independence Day with no ask whatsoever. Later in the day, he emailed me to invite me to get my free Obama/Biden sticker to commemorate that really successful fundraiser that brought in $7.6 million (though I could have sworn during the fundraiser, he told me $11 million). However, that is that first time Biden’s team let me know how the fundraiser did for the campaign. (They never did talk about Pride month or the SCOTUS victories in a standalone email.)
With the newsletter came a little look at what Biden is going to do for the country with his policies, but mostly this past week was focused solely on making money. Biden did make a couple mentions of things like Coronavirus and Trump’s disastrous leadership, and he sent me a couple emails (literally two) talking about his VP pick, but other than that… fundraising.
What more could I expect from June, after all? Or any other month?