More emails from public figures over the weekend, all telling me why Joe Biden needs my money.
Not, mind you, my vote. Nor does he need my attention. Nor does he need my engagement. He just needs my money.
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Joe Biden sent 8 emails to each account over the weekend.
Every single email asked for nothing more than donations.
Not every email was about fundraising.
Over the weekend, 6 of Biden’s 8 emails were purely trying to raise money. Gabby Giffords started by talking about how she knows Biden will take on the NRA. Congresswoman Val Demings stressed how much we need Biden as a country. The staff showed me how many different people had emailed me this past week, as if I hadn’t noticed. Obama himself even said that this was serious business! They sent a follow-up email stressing that Obama was telling me I wasn’t doing enough and I needed to do more. (I have to say, Biden’s emails had been largely free of the usual political email guilt-tripping until Obama gave the team that line, and now they’re hammering it as hard and often as they can. OBAMA SAID YOU’RE NOT GOOD ENOUGH. BE BETTER!!!) Elana Firsht popped in to be honest with me, their donations are falling off pace to hit their goal, and at this rate, they’re not going to hit a number big enough for Trump to notice (Gee, I wonder why…). Biden then wrote to tell me how much he hated asking me for money, but he was going to anyway.
And after those 6 desperate emails, they sent 2 emails with a drop of topical content.
The Mayor of Atlanta, Keisha Lance Bottoms, wrote to talk about a recent event in the news… Trump’s Tulsa rally.
Yes, we ignored Pride, LGBTQ+ rights being made more solid by the Supreme Court, DACA being granted temporary safety by the Supreme Court, and Trump ignoring Russia putting bounties on American troops in order to talk about how Donald Trump’s Tulsa rally told us what we’d be in for with another four years of Trump: more hate and divisiveness.
But okay. Topical email. Sort of. The entire news cycle has moved on well beyond what happened in Tulsa. That was so last week. But that’s what we got an email about. It finished with an ask for money.
And then Patrick Bonsignore, Biden’s Paid Media Director, emails me to give me an “inside look at the Presidential race.”
(Narrator’s Voice: It wasn’t an inside look)
He told me that they needed money to continue making their ads and airing them in battleground states, which for some reason did not include Ohio. Their ads, unlike Trump’s, were positive and focused not on one candidate, but on all of us.
This is why Biden’s emails are not merely bad, they are harmful: I didn’t believe him.
I like Joe Biden the person and the politician (mostly). I want him to win. I am 110% voting for Biden in November and encouraging everyone I know to vote for Biden.
My exposure to the campaign is through his emails, and based on his emails, I did not believe the campaign was capable of making ads that were positive and uplifting and focused on us as a whole.
I went to YouTube, to Biden’s account. I watched his three most recent ads. They were positive and uplifting and focused on us as a whole.
This message is entirely missing from his emails. According to his emails, Biden’s campaign is for a money-hungry, out-of-touch politician who is simultaneously shitting on and terrified of Trump. The only bad things in the world right now are Trump is lying about Biden and being a bad leader. If Biden’s money numbers are bigger than Trump’s money numbers, Biden wins. If not, Biden loses.
That is the message Biden’s emails send.
That is not the message the rest of the campaign seems to be dealing.
Why is there such a disconnect?