Fundraising numbers for May were released, which means the only thing Joe Biden wanted to talk about were his fundraising numbers. And Trump’s. And how they compared.
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Joe Biden sent 3 emails to each account on Monday.
In 1 of those emails, he encouraged me to attend the fundraiser with himself and Barack Obama. In all of the emails, he asked me to donate money. While one of his emails was about the Obama/Biden fundraiser (in which they are still 11% behind a fundraising goal they never mentioned before and did not specify the value of now, but if I could donate again, that’d be great!), the other two were rehashing the exact same topic in slightly different wording: WE OUTRAISED TRUMP! BUT HE HAS A HEAD START! PLEASE DONATE MORE!
Fundraising numbers get submitted to the FEC/released to the public on the 20th of the month, so Biden was able to see how well Trump is doing compared to himself.
This was the groundbreaking chart he released to show me how much more his fundraising had grown compared to Trump’s.
Now, it is worth noting that this is for the COMBINED total of RNC + Trump fundraising vs DNC + Biden fundraising, with a difference of $6.8 million. The actual Trump vs Biden?
Biden raised $12 million more than Trump.
In fact, if you run the numbers… Biden outraised Trump every single month in 2020, even before he was the nominee.
Unfortunately, if you actually look at the numbers… Trump’s fundraising is recovering, while Biden’s is slipping. He peaked after Super Tuesday, with a windfall of candidates endorsing him one after the other, but he’s not managing to keep that momentum up.
I can’t say for certain, as I don’t have any of the metrics behind the emails, but I did notice that when Pete Buttigieg’s email quality vs quantity started to drop, so did his fundraising numbers.
And Biden’s email quality has never been that great to begin with, though it hit its peak in March, when he was welcoming in all the new endorsements and being genuinely personable and grateful.
Hmm. Personable emails acknowledging the reality of the world are correlated* with higher fundraising numbers?
WHO WOULD HAVE THOUGHT THAT?
*Correlation does not equal causation. Yes, Mr. Guzzo, I remember stats class.