Days 383 and 384: 6/6/20-6/7/20

This weekend had some bad fundraising emails from Team Joe and one surprisingly good one.

EmailsCampaigns
Total151
Non-Donor71
Donor81

For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!

It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.

The rules I try to follow for the various categories are laid out in The Framework.

The extra donor email came because of the email announcing his official nomination at midnight.

Over the past two days, Joe Biden has sent me 8 donor emails and 7 non-donor emails.

Not unusual

Biden’s emails mostly focused on raising money for his team. There was one email he sent out about how the Democrats needed to flip the Senate and win big in local and state elections too, and the best way to do that was to donate to Biden. Strong top of the ticket = strong downballot, right?

Well, I actually read that if you can convince someone to vote Democrat at a local level, they are 95% likely to vote Democrat all the way up the ballot.

Donate to and volunteer for local races, where the budgets are smaller, donations go further, and you can make waves all the way to the top!

Mostly fundraising, but some about the injustices going on.

One of Biden’s emails laid out his campaign strategy in a short version: We will win. I guess it’s pretty to-the-point, but I’m not sure if I’d call it a strategy.

Okay, maybe I paraphrased…

Elana Firsht, Biden’s online fundraising director, started off her email strong.

I send you a lot of emails, but you probably don’t know a lot about me.

This is exactly what I was talking about yesterday! Add personality to the emails!

And one fact that I like to tell everyone is that I am a proud graduate of the University of Michigan (sorry OSU supporters).

Okay, go UofM… (not a graduate of UofM myself, but I’m from Michigan, so woo)

You don’t graduate from UofM without learning how important it is to be a part of “The Team” (if you don’t know what I’m talking about, listen to Bo Schembechler’s legendary speech).

Uh.

While my college days are long past me, I’m proud to say I’m once again part of a team — but now I’m on Team Joe.

And here’s the thing — if you’re reading this email, you are on Team Joe too. It doesn’t matter who you are, who you know, or how much you might have donated. You took the step to get these emails, and that’s really important.

That’s it? “Go do some research yourself?” Not even a link to a video of the speech? Who is Bo Schembechler? Will “legendary speech” be enough of a Google term?

Oh Elana. You started off strong.

Instead of saying “if you’re not part of the in-group that knows about this speech,” it’s much more inclusive to paraphrase the speech and talk about it from your perspective.

I send you a lot of emails, but you probably don’t know a lot about me. And one fact that I like to tell everyone is that I am a proud graduate of the University of Michigan (sorry OSU supporters).

You don’t graduate from UofM without learning how important it is to be a part of “The Team.” A former football coach of ours, Bo Schembechler, once gave a speech in which he stressed that when you are on the team, you play as one for the team. No player is more important than the team. No coach is more important than the team. Right now, in this moment, we are all part of a team, working together with one solid goal in mind.

While my college days are long past me, I’m proud to say I’m once again part of a team — but now I’m on Team Joe.

See how adding that little bit puts in some personality? Instead of going “if you don’t know it, go educate yourself,” it’s inviting you to be in the team too. If you already knew the speech, you could nod along and go “yeah, yeah, this is a team!” If you didn’t, you could nod along and go “Yeah, that makes sense, we’re all a team!”

But by drawing a line and not explaining yourself… inclusion is part of Biden’s campaign code. It really didn’t take that much more effort to type a couple extra sentences that let people feel included instead of excluded.

However, knowing Elana is a UofM graduate explains her extreme passion for Detroit from an earlier debate email. I guess, in the end, it did help me get to know her just a little better.

So many emails

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