Week 55: May 31-June 6, 2020

Well, Joe Biden managed to not address the riots for the first time on June 1. Doesn’t mean I’m not disappointed.

Look at that end-of-month surge.

For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!

It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.

The rules I try to follow for the various categories are laid out in The Framework.

Back to balanced.

Whatever problems Joe Biden had with my email seem to have sorted themselves out, though I never did get the missing emails. I’m back to an even balance of donor and non-donor emails, with 25 and 26 in the past week (I got invited to a Young Americans for Biden thing on my donor account).

Sunday was the last day of the month.

Despite Sunday being the last day of a fundraising period, it was also one of the lowest days for email volume. Emails went up on Monday and Tuesday and up again on Saturday, which are unusual days for extra emails.

Newsletter this week.

There was a newsletter from Biden this week, which pushed up the variety of asks, though the bulk remained the same: give us money, give us money for something, and fill out our surveys. They did push donations to the NAACP this week, sending two emails about that, and Biden finally emailed me about just the riots with no ask on June 2.

Still mostly money

As always, with Biden’s emails, the bulk of the messaging focused on raising money for Biden. He did occasionally mention the racial injustice unrest or COVID-19, but he also mentioned Trump’s ad campaigns.

The policy email was part of the newsletter. In it, he laid out some of his plans for fixing the major problems we are facing right now.

But mostly, Biden just wanted money.

I was looking at his new email header quite a lot this week, though, and was thinking about it.

A note: we are holding off on emailing our grassroots supporters in a number of cities that are experiencing protests and unrest. This is a difficult time for our country and we understand that it may be an especially difficult time for many of you personally. If you’d like to pause fundraising emails for the next two weeks, click here.

I’ve been complaining that Biden hasn’t been using his emails to address the protests. But thinking about it, this header was even on the non-fundraising email Biden sent addressing the protests.

Does this mean that the people in the most-affected cities, the people who are desperately screaming for a compassionate and empathetic leader they can look to, aren’t getting anything from Biden’s campaign?

Does this mean that because Biden’s email team can’t figure out how to write an email that isn’t begging for money, they’re just going to cut off Biden’s empathy from the people who need to see it the most?

If you live in one of those cities where Biden stopped emailing, can you let me know if your emails from Biden stopped? Or did you at least get the newsletter and the emails about George Floyd?

Because if he cut those off too… do better. America needs a leader, not someone who just doesn’t talk to the people suffering the most.

Donor and non-donor use the exact same numerals, just in a different order.

If you’ve enjoyed what you’ve read so far, consider supporting me on Ko-Fi. But Their Emails! merch is also available on for purchase here!

One thought on “Week 55: May 31-June 6, 2020

  1. Re your note about the opening email comment about suspending emails to certain areas: That does show that the Biden campaign exclusively sees the emails as a source of donations, not as a means of communicating with voters. If they genuinely see emails that way, I can see why they think it is more courteous — even though it actually costs the Biden campaign money — not to send emails at certain times.

    The trouble with that is twofold:

    By definition, emails are a means of communication. Defining them as “something else” (small ATM machines) doesn’t turn them into that. People who sign up for the emails may really want to hear from Joe Biden and about his plans or his views on current events, even if the staffers who write the emails don’t share that perspective.

    Secondly, Biden is trying to bring together people who previously supported other Dem candidates, who have signed up and enjoyed receiving all the other emails you have described here throughout the primary. People who got THOSE emails — almost ALL of which had far more content about the candidates’ vision and policy(and personality and staff and so on) — are now being asked to transfer their affection and support, not just voting, but volunteering, encouraging others to vote, and donating, to Joe Biden. Not doing emails with any real content works against that, and that’s too bad.


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