Finally, Joe Biden sends a fundraising email that acknowledges that America is in a rough period.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Joe Biden sent his usual 3 emails to my non-donor account, but he sent along an extra 4th email to my donor account on Thursday to invite me to a Young Americans for Biden town hall. Unfortunately, this town hall overlapped with my one other scheduled event for the week. Sorry, Biden.
Of his remaining emails, one of them was sending me a survey to get my opinion on his campaign, while the other two were both asking for money.
It’s June 4th and already money is back on the brain.
I have to admit, I was confused at first by the subjects of the emails. The first and last one seemed to be the same email. Actually reading them, however, revealed the differences.
The first email (the bottom one in the screenshot above), was actually the first fundraising email that acknowledged the unrest in more than a header.
You know, this is a difficult time for our country. We are undergoing multiple crises — and I’ll be the first to tell you that there are charities and other news events that are deserving of your time and money.
But, if you have the ability to donate to my campaign today — you’ll not only be making a strong statement that you’re ready for change in this country, you’ll be taking a bold action into your own hands to ignite that change.
And every donation, no matter what size it is, makes a difference in helping us reach more voters, pick up a little bit more momentum, and guide us towards victory.
So if you can spare that $5 today, you’ll have a real positive impact on the future of our country, and I could be calling you soon to thank you myself:Joe Biden
I felt this was a much more respectful way of asking for money in these troubling times. Don’t pretend your emails are reaching a world of sunshine and roses, but acknowledge the bad and pivot to what good can be done.
And then there was the second fundraising email.
Will you give us a minute to explain why we’re asking for your $5 today?
Now that we are in the thick of the general election, we need all hands on deck to build and expand our coalition to defeat Donald Trump — and there’s not a moment to waste.
So we’re preparing to go up with our ads this month, and they’ll reinforce the true leader that Joe Biden is and why it’s so important that we defeat Donald Trump this November.
And it’s vitally important that we have the resources to run these ads at the highest levels. Because the more often that voters in key battleground states see and hear our ads, the greater our ability to elect Joe Biden and prevent Donald Trump from getting another four years in the White House.
That’s why we’re reaching out today. Collectively, grassroots supporters are the ones who will fund these ads to garner more support for Joe and defeat Donald Trump. And what we raise this month will have a big impact on how many voters see our ads.Biden 2020
I think they want money for ads.
There’s nothing offensive about this ask, but it could be sent any day after Bernie Sanders dropped out. History is literally being written on the streets of the country as we read this email, but you’d never know if this email was your source of political information. There is nothing in this email that inspires me to talk about it with a friend (other than the complete lack in this email and the fact that I write a blog specifically about political emails, so point to Biden’s team there). There is nothing that inspires me to forward it or tweet about it or even acknowledge its existence outside of this blog. It is so perfectly mediocre for a campaign email that it even gets marked off in its own category of rhetorical device, the “ask/explain.”
Why can’t Biden’s staff rise to meet the moment? These are the people who will be shaping the government. Where is their enthusiasm? Their drive? Their pride in their work?
I guess, for the people writing these emails, it’s just a job.
I wish they felt it as a calling.