Well, May has come and gone, and Joe Biden has not sent one email about the current events.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Joe Biden sent a total of 7 non-donor emails over the weekend, and only 4 donor emails. I’ve given up trying to find a rhyme or reason to why I get some donor emails but not all of them.
Because it was the end of the month, the only thing Biden asked for was money.
And the only thing Biden talked about was how his fundraising was going (he hit his $6 million goal with time to spare, so he decided to set another make or break deadline of an extra 1,000 donors in the last few hours).
However, on Sunday, Biden did add a new disclaimer to his emails. Now, at the top of every email, is this kind statement:
A note: we are holding off on emailing our grassroots supporters in a number of cities which saw protests and unrest this past weekend. This is a difficult time for our country and we understand that it may be an especially difficult time for many of you personally. If you’d like to pause fundraising emails for the next two weeks, click here.
This is the only emailed remarks Biden made about the protests and unrest. In the entire month. In the entire last week. That’s it. One paragraph built into every single email.
I have been left incredibly disappointed in Biden’s email team. I know Biden is out there meeting with protesters, talking to leaders, and making statements about what’s going on. I know he is demonstrating good leadership.
But his team isn’t showing it! This is a painful time for our country, and it is exactly the right time for a strong, empathetic leader to stand up and take control. His team shouldn’t assume that I’m actively checking on Biden to see what he’s doing. They have my email address, they should meet me where I am: in my inbox. Send an email: here’s Biden’s statement. Send an email: Biden met with these leaders and they talked about this. Send an email: here’s how Biden’s policies will help reverse institutionalized racism. Send an email: here’s a clip of Biden on the news talking about what’s going on.
As much as it’s a horrible time for our country, it is also an excellent time for Biden to be able to topically reference his policies, to educate his supporters, and to flex his empathetic super power and make people feel better. People feel about you how you make them feel about themselves. This is a golden opportunity for Biden to hit some major emotional resonances with people, to help them remember that Biden, unlike the current president, has a heart and a conscience and a sense of responsibility toward the people of the country.
And… instead I get another reminder that even President Obama asked me if I could donate to Biden.
There are opportunities for content galore, right now. I am so disappointed that Team Biden is dropping this ball.