Tuesday brought one fewer email than usual. I guess donating does cut back on the frequency of emails?
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Joe Biden sent me 3 non-donor emails on Tuesday, but only 2 donor emails.
One of his emails was asking me which state I thought would be the most important for the election in November. I am not a political expert. I don’t have all of the data. Why does my opinion on this matter?
All of the rest of Biden’s emails were asking me to donate. As a non-donor, Biden wanted to stress how important it was that he hits his fundraising goal for this month: $6 million.
Let’s be clear, every single dollar of this $6 million goal will come in online, from people reading emails like this one. And every time an email inspires someone to give $5, we are closer to our goal.
Which is what makes these messages so important, and why my team has to keep sending them.Elana Firsht, Online Fundraising Director, Biden for President
If these messages are that important, then why are they nearly universally horrible? Just imagine how much money Biden could be pulling in if his emails actually engaged the readers and got them to want to open each message and read it. Imagine if mediocre emails weren’t accepted because “they work,” but phenomenal emails were sent because “they work better.”
Apparently, one thing that does work for Elana and her team is Trump’s email messaging. She repeated an earlier email talking about how bad Trump’s emails were, with a statement that actually made me shake my head in disbelief.
Last week, our team emailed you to show you first-hand the trashy, falsehood-ridden emails that Donald Trump keeps sending his supporters. I was so disgusted by Trump’s tactics that I knew we had to share it with you.
I’m sorry if it was painful to read, but we all have to be aware of the lies he’s spreading and using to raise hundreds of millions of dollars for his re-election campaign.Elana Firsht, Online Fundraising Director, Biden for President
She was so disgusted that she HAD to share it with us, and she’s sorry it was painful to read.
Elana is literally apologizing for pushing Trump’s email in my face.
And then she went and pushed it in my face again. She didn’t just reference the earlier email, she included a copy of the email. You know. Just in case I missed that painful, disgusting email from Trump.
“I’m sorry it was so bad. Let me show it to you again. It’s still bad.”
Whatever happened to that promise Biden made of focusing on the people?