Surprisingly, donation asks were not the number one request this week from Joe Biden.
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Joe Biden actually hit his usual of 3 emails a day this week, sending a total of 21 emails over 7 days.
However, he managed to do that not by actually sending the same number of emails a day, but by sending one extra on Friday and one fewer on Saturday.
This week included a newsletter, which always bumps up the variety of asks. In his newsletter, Biden asks for questions to be submitted and offers up things to read or watch that he has been experiencing himself.
In addition to his newsletter, Biden asked me to attend several virtual events and continually asked me for my feedback. He went so far as to reopen a closed focus group “just because” I hadn’t responded to his survey yet.
Biden’s focus remains on his campaign, but even though it’s not quite the end of the month, he’s also invested in his fundraising, as usual. He’s been comparing his numbers to Trump’s a lot, as that is what everyone seems to care about. Despite his earlier email of talking about his focus was going to be on me, his emails have talked about poll results and punditry, and it feels like it’s been ages since I’ve gotten any reason to support Joe Biden other than “unlike Trump, he’s a rational human being with a conscience.”
And yes, right now that is what I want in a President, but it’s also a bare minimum bar. When was the last time Biden talked about his policies, or how he would improve the country?
May 2. That’s when.
Let’s face it: if “He’s not Trump” hasn’t already convinced someone to vote for Joe, they’re going to need a different reason. Arming your supporters only with more examples of “not Trump” won’t really help them convince people who don’t see the problem with Trump.