Halfway through May, and Joe Biden is back to his usual emails.
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Joe Biden sent 3 emails on Friday. He’s definitely consistent.
Every single email asked for a donation, though one of the emails did invite me to attend the Grassroots Strategy Summit, a virtual event taking place this weekend.
However, the Biden campaign currently has a $2.5 million fundraising goal, and because the online fundraising team is the one responsible for writing the emails, every single email had to talk about the importance of my donation and meeting that goal. They’re very pleased with their progress, though, and they’re sure their super strong team can help them go all the way.
Trump, meanwhile, is taking a… slightly different approach to getting donations.
This is a legitimate email sent out by the Trump campaign. There are people legitimately reading this email and believing it.
I can’t laugh. I’m too overwhelmed by horror.