A good email campaign is able to adapt to events as they happen. Joe Biden responded to the “Death Star” comment from Trump’s campaign manager.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Instead of adding a fourth email, Joe Biden replaced one of his usual 3 emails a day with a Star Wars reference.
Biden’s first email was letting me know that he was looking for his VP. If I wanted to be the first to know, I should add my name to his list, and he’d email me as soon as he’d made his decision.
I decided to add my donor email to that list, so I can see if the emails truly do go out in a different order based on whether or not you had asked for it.
Of course, in the process of doing so, Biden asked me to fill out his survey. Fine. He finally had me on his page, so I might as well. My answers probably weren’t very helpful: what policies did I care most about? Everything. How important was it that Biden fixes health care? Extremely. How important was it that Biden fixes gun violence? Extremely. How important was it that Biden addresses climate change? Extremely.
There’s a reason I hadn’t been filling it out.
Biden also pushed Texas poll results in my face to show me that Texas is in a virtual tie and could actually be seen as a swing state. Congratulations, Biden.
But then Trump’s campaign manager boasted about how their campaign juggernaut was like the Death Star, and they were about to press Fire for the first time. (They were launching a $10 million ad campaign.)
That led to a lengthy email from Biden reminding everyone that the Death Star belonged to the undeniably bad guys.
It’s been an interesting day on the internet.
Trump’s Campaign Manager tweeted about their campaign strategy. In the form of a Star Wars reference. About the deadly, planet-killing “Death Star.” Yeah…
(For you Star Wars fans, Joe Biden is definitely in the Rebel Alliance.)
We’re not saying this is a battle against good and evil — we don’t have to. Trump’s campaign already said that for us. Also, spoiler alert: the Death Star gets taken down by a scrappy, grassroots army, and the good guys win.
I mean, the email practically wrote itself. Now let’s see what Biden’s ad campaign can do with their opponent literally equating themselves to the evil bad guys who blow up planets and kill billions of people to prove a point.
There’s a Mitchell and Webb sketch that is surprisingly realistic right now. I hope this sort of realization is beginning to dawn on Republicans… at least before November.