The pulse of emails has certainly dropped off to a steady, though irregular beat.
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Joe Biden stayed pretty steady this past week, sending me emails one-for-one and rarely going above 3 a day.
Those two days of 4 emails corresponded to Nancy Pelosi endorsing Biden on Monday, and the FEC deadline on Thursday. Other than those events, Biden stayed at his usual three emails a day.
With the FEC deadline, it’s no surprise that Biden’s week was mostly asking for money. What did surprise me was the May 1 all-donate emails. Usually, at least the first day after a deadline, the campaign rests their money machine. Biden, however, kept it up for another full day. May 2, however, he did bring in some surveys on how he was doing, as well as a petition for me to sign my name to support Biden.
In fact, Biden’s petition came with his first email about policy in literally a month: his last policy email was sent on April 2. This time, Biden was talking about his gun violence plan (that is, his plan to END gun violence), and he wanted to know if I agreed with him.
Other noteworthy non-fundraising emails involved talking about how Trump was gearing up for an ad blitz against Biden and his various endorsements and surveys of the past week asking about campaign strategy.
But mostly, really, Biden was emailing about what Biden always emails about: can I please give him another $5 or $7? (If I can afford it?)