A new month has begun, but that doesn’t mean anything changes in my inbox.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
With the start of a new FEC period, Joe Biden has returned to just 3 emails a day.
Unlike every other first day of a new fundraising period, though, the asks were still 100% for straight donations. The closer the November election grows, the more important it is for the campaign to pull in money.
Or maybe the campaign is struggling to fundraise. It would be hard, with unemployment skyrocketing, for people to give… but it’s also not helped by the campaign’s insistence on using old-fashioned fundraising tactics. Aside from the semi-regular newsletter from Biden, I haven’t seen any emails from his team that was truly creative or new.
At least it’s been a while since he used “it would be a shame…”