As expected, Joe Biden cranked it up an email for the end of the month.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
With 4 emails sent out on Thursday, Joe Biden did not vary his ask or topic in the least. All of his emails were focused on that all-important FEC deadline at the end of the month.
There was no variety to Biden’s asks, not even in amount asked for. As a donor, it was $7/$14/$49/$91/$126, and as a non-donor, it was $5/$25/$50/$100/$250. There were no creative asks, just a lot of “If you’re with us (and you can afford it), please donate!”
I will say, Biden’s team definitely has been stressing the “we know you might not be able to” and “please only give if you actually can afford it.” It’s an appreciated change from candidates talking about taking the last $5 from someone who really couldn’t afford it and being so touched by the dEeP mEaNiNg of the gesture.
Just about every candidate who ran was a millionaire. Don’t tell me how touching it is that you took a hungry college student’s meal budget.
Biden did keep me updated on his fundraising deadline. By the final email of the day, he was within 1,000 donors of his 100,000 donor goal. Woo Biden.
I hope he made it. I don’t know if he did or not.
He hasn’t told me yet.