How do I know it’s the end of the month? There’s only one ask in my inbox.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
It’s nearing the end of the month, but it’s not quite there yet, so Joe Biden stuck to his 3 emails a day scheme. I wonder if he’ll send me 4 on the last day of April…
Regardless of how many emails he sent, they all have one focus: big fundraising numbers for that FEC report. Biden wants to outraise Trump for another month straight.
There was, however, an explanation for this overwhelming focus on fundraising in Wednesday’s emails: the online fundraising team claimed responsibility for all emails the campaign sends. That means that the only goal of a campaign email is to get money out of me. It has nothing to do with engagement or building excitement for Biden or education about Biden: it’s 100% raising money.
That probably explains why his emails are so bad at getting me excited for Biden.