On his one year anniversary, Joe Biden went ALL OUT on his emails. However, on the day after, he went back to normal.
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Joe Biden sent a total of 9 donor emails and 8 non-donor emails in just two days!
Biden asked for money a lot, because campaigns are expensive, but he also took some time to ask me to attend a virtual rally. He offered me a limited-edition sticker for SOUL Saturday, and he asked me to fill out his general campaign strategy survey. He also asked me to sign my name to thank heroes of the pandemic. All in all, he had a lot of options for me to support him this weekend.
Most of Biden’s emails this weekend had to do with the campaign, whether it be for the anniversary celebrations or to get my input on where they should direct their energy. He did forward his first campaign email to me as a reminder of how far they had come, and he also emailed once about the everyday heroes during the global pandemic.
In general, though, Biden just wanted some more money please.