Week 49: April 19-April 25, 2020

Joe Biden celebrated his one year anniversary with a huge spike in emails!

Emails just SHOT through the roof!

For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!

It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.

The rules I try to follow for the various categories are laid out in The Framework.

He was advertising his anniversary to me more as a donor than a non-donor.

Over the past 7 days, Joe Biden sent a total of 24 emails to my non-donor account and 26 emails to my donor account.

Huge spikes in activity!

His usual 3-emails-a-day was broken up by two special days, 4/20 (in which he didn’t want to be seen as a slacker?) and SOUL Saturday, the one-year anniversary of his campaign announcement.

Mostly money

The bulk of Biden’s emails were straight-up asking for donations, though he did change things up a bit. He asked me to nominate heroes during this crisis and to sign a card thanking them. He offered me a limited-edition SOUL Saturday sticker if I donated on the one-year anniversary. He offered up articles for me to read and virtual rallies for me to attend. All in all, it was an active week.

One focus

There was a common thread among his emails: what his campaign was up to, specifically, again, one-year anniversary. He was encouraging all of his donors to sign up to make the world a little bit better on Saturday, to show who Americans truly were. He also liked to talk about his endorsements and how Trump was going to be a difficult opponent in November. Only a few of Biden’s emails focused on the health crisis currently facing our country, but all of those were to encourage hope and determination.

Biden was one of only a handful of campaigns that completed a full year.

If you’ve enjoyed what you’ve read so far, consider supporting me on Ko-Fi. But Their Emails! merch is also available on for purchase here!

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