Joe Biden celebrated his one year anniversary with a huge spike in emails!
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Over the past 7 days, Joe Biden sent a total of 24 emails to my non-donor account and 26 emails to my donor account.
His usual 3-emails-a-day was broken up by two special days, 4/20 (in which he didn’t want to be seen as a slacker?) and SOUL Saturday, the one-year anniversary of his campaign announcement.
The bulk of Biden’s emails were straight-up asking for donations, though he did change things up a bit. He asked me to nominate heroes during this crisis and to sign a card thanking them. He offered me a limited-edition SOUL Saturday sticker if I donated on the one-year anniversary. He offered up articles for me to read and virtual rallies for me to attend. All in all, it was an active week.
There was a common thread among his emails: what his campaign was up to, specifically, again, one-year anniversary. He was encouraging all of his donors to sign up to make the world a little bit better on Saturday, to show who Americans truly were. He also liked to talk about his endorsements and how Trump was going to be a difficult opponent in November. Only a few of Biden’s emails focused on the health crisis currently facing our country, but all of those were to encourage hope and determination.