Though the emails were balanced between accounts, the content was decidedly different.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
I’m honestly more impressed that this balanced out, given the content of the 3 emails Joe Biden sent.
Biden started off the day by reminding me again that Trump is trying to kill the USPS. Can I imagine an America without the postal service? Well, Trump is trying to make it happen! This email came ONLY to my non-donor account.
Biden’s next two emails, one to each account, talked about how Trump was scaling up his campaign and hiring state directors for all fifty states. He wouldn’t be doing this if he weren’t scared of Biden, claimed the email.
Um. Last I checked, we were a country of fifty states. I certainly hope someone attempting to be President would be hiring directors for each of those fifty states in the upcoming general election. You are doing that, right, Biden?
He also emailed to explain just how important donors like me were. Over 70% of his donors last month came from people like me, giving money in response to emails like that one. It is crucial that I continue to give (if I can) so Biden can defeat Trump.
Biden finished his emails with a plea for me to join him in S.O.U.L. Saturday, where people are doing good things to serve their communities (while maintaining shelter-in-place orders and social distancing) to help reiterate that America is GOOD and Trump can’t stop us from banding together.
Except I was only invited to help out as a donor.
As a donor, I was asked to donate in only 2 emails, while as a non-donor, I was asked for a donation in all 3 of the day’s emails. I was also asked to sign the USPS petition as a non-donor, while as a donor, I was invited to host or attend virtual Biden events and participate in the anniversary of Biden’s campaign.
The sort of participation Biden is asking for is things like putting a sign in your window thanking first responders and people on the frontlines of the crisis. This isn’t something only donors are capable of doing. I am still so curious as to why I’m not being asked to participate as a non-donor.