Little spikes in the emails come for big endorsements.
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Joe Biden sent out 22 emails over the past seven days. He only varied from his 3 emails a day routine when Barack Obama endorsed him. That warranted an extra email.
Just guess which day was Obama’s endorsement.
Most of the emails of the past week were asking for money of some kind, with just over 52% being donation asks. Biden also offered me a sticker in exchange for a donation. He had general election strategy surveys for me to fill out and petitions for everything from committing to fight alongside him to saving the post office. Some of Biden’s unusual asks were for things such as nominating a personal hero of mine going above and beyond during the COVID-19 crisis and suggesting rules to include in the campaign’s new code of conduct.
Biden liked to talk about polls and how he was beating Trump, but also about Trump’s latest screw-ups, including attempting to privatize the USPS at the worst possible time and his mismanagement of the health crisis. He took some time on Saturday to share some of the submitted stories for heroes of COVID-19, which included someone giving Michigan’s Governor Gretchen Whitmer a shout out.
Gretchen is my governor too, and all I can say is: you go, girl. If Trump hates you, you’re doing something right.