Monday was a very slow email day. One of the old guys didn’t bother to do any digital outreach at all. The other one gave me a small break from coronavirus news.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Joe Biden sent a total of 3 emails on Monday, and that was the extent of my active candidate emails.
While Biden asked for survey results in one email and money donations in two of his emails, in one of those two emails, he gave me a link to a donation form that let me fill out the reason WHY I donated/was donating.
Interestingly, this tactic was done only once before by the candidates during the time I was tracking their emails this year: Pete Buttigieg, the unexpected fundraising heavyweight. Pete endorsed Biden early on, and it’s been said that Biden’s team has been adding to it from the talent of other candidates, including Pete’s advisers. It wouldn’t surprise me at all if this was a profitable tactic that Pete’s team is bringing into Biden’s wheelhouse, as people like to talk about themselves, and asking them why they gave what they gave is a good way to get them to give.
Surprisingly, there wasn’t all that much talk of the coronavirus in Monday’s emails. Oh, sure, it was mentioned that Trump is a disaster of a President and we need to replace him with a leader who actually, you know, can lead, but for the most part, there was no mention of the international pandemic.
It was kind of nice.