Tuesday was pretty average, with a lot of hype about raising money just before an FEC deadline. One of the candidates was obsessed with money to have money. The answer may surprise you!
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Just when other campaigns think they’re able to catch up to Pete Buttigieg’s email game, he pulls ahead. On Tuesday, he sent a massive 7 emails in one day, while Joe Biden and Elizabeth Warren both sent his usual 5 emails. Amy Klobuchar, Bernie Sanders, and Andrew Yang all trailed behind with 4 emails each.
When the campaigns weren’t talking about raising money, they were talking about recent polls. When they weren’t talking about raising money or recent polls, they were talking about what they were up to in the days leading up to the Iowa Caucus.
One thing I realized that fascinated me was how obsessed with money one of the candidates was. While Elizabeth Warren talked about needing money to make big, structural change, and Pete Buttigieg needed money to change the channel and Joe Biden needed money to ensure he was the nominee, Bernie Sanders needed money so he could shock the media with how much money he had.
I mean, everyone else at least talks a little about their organization doing great work for them using the money.
For someone very insistent that the amount of money you give him doesn’t matter, Bernie Sanders is very insistent on having lots of money (in small donations) to shock people.
Of course, with so many campaigns doing poorly, a full 18 emails talking about being behind on their fundraising goals, it’s no surprise that everyone is talking about bringing in the money. Andrew Yang is especially worried, with his $3 million goal by Friday.
I just got off the phone with Carly, our finance director, and she gave me grim news — we’re 65% behind on our $3 million goal, and she’s officially pushing the panic button.Zach Graumann, Campaign Manager, Friends of Andrew Yang
However, Yang wasn’t the only one panicking. Joe Biden has a $1 million goal that he’s also not sure he’ll reach.
Friends, both Joe Biden and John Kerry have reached out in the last 48 hours:
This is our LAST end-of-month deadline before the Iowa Caucuses, so we need to do everything we can to make sure we are raising a number that shows strength AND can pay the bills for an expensive primary battle.
That’s why Joe Biden and John Kerry took time out of their busy schedules on the campaign trail to send you a message, and why our finance team is tracking this goal closely.
As of 9 pm today, we are now $340,000 from our goal of $1,000,000 by midnight on January 31st. Will you answer our team’s calls for help with your first donation of 2020?JoeBiden.com
Not mentioned in the email above, though it was pictured in a screenshot they sent me, was that Elana Firsht, his Online Fundraising Director, also emailed me. I guess it wasn’t such a big deal that she was taking time out of her busy schedule to send me an email, just that Kerry and Biden were.
Though several campaigns were asking me to phone bank for them (Andrew Yang and Joe Biden), Pete Buttigieg remains the only campaign asking me to road trip to Iowa to help him get out the caucus. Again, this is something that every campaign can ask for help with, but only Buttigieg has actually been asking for.
Tulsi Gabbard sent a petition written up by a supporter to try to get her on the CNN Town Halls. She claimed she was the only candidate being excluded.
This is impressive, because only 8 candidates are participating in the town halls, and there are still 12 candidates running that I am tracking. Mike Bloomberg, John Delaney, and Michael Bennet are all not appearing. I am unsure how Deval Patrick managed to get a slot when none of these four did, but Gabbard is clearly not the only candidate being excluded. It also hurts Michael Bennet, who, like Gabbard, is pinning everything on a surprise New Hampshire success. However, Bennet has not mentioned the CNN Town Halls at all. He’s just focusing on scraping together every last bit of money he is capable of.
Pete Buttigieg is still hounding Bernie Sanders for having a dark money group, though Sanders sent out an email of his own talking about outside groups spending $700,000 on attack ads against him and how Joe Biden’s Super PAC has spent $1,000,000 on ads already (though not necessarily attack ads). This is true, as far as I can tell, though the outside group mentioned is not associated with any candidate in particular, they are just opposed to Sanders and ran an ad referencing things such as his health and record, encouraging people to Google him.
I have definitely noticed an increase in attacks on all candidates from my Twitter feed, though very few actually come directly from the candidates themselves. It is going to be interesting to see if Iowa pops the cork on the hostilities, or if this is the worst it will get.
(I highly doubt this is the worst)