Monday was Dr. Martin Luther King Jr. Day. Holidays and events like this are always fun, because it gives me a chance to see how multiple candidates react to the same thing. Only Bernie Sanders didn’t bother to mention the day that Tulsi Gabbard called “the most important of American holidays.”
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Pete Buttigieg and Amy Klobuchar both sent me 5 emails on Monday, even though it was Joe Biden, at 4 emails, who warned me that a flood of emails was coming (and tying with Elizabeth Warren, also with 4 emails). Bernie Sanders lagged behind with only 3 emails to his name.
Interestingly, these five are considered the top five frontrunners in the actual race and not just the email pile.
Monday was Martin Luther King Jr. Day, and it showed in the email topics. 10 of the 11 campaigns that emailed on Monday sent an email referencing Dr. King and the day in some way, shape, or form. The only candidate who didn’t talk Dr. King was Bernie Sanders. All 3 of Sanders’ emails were about fundraising because he needs a HUGE number of donors.
In less than two weeks, we’re going to close the books on the final FEC fundraising deadline before the Iowa caucus.
It is the most important FEC deadline of the campaign, and it’s almost over.
Because shortly after it ends, we’re going to release not just how much money we’ve raised, but how many donations we’ve received to get to that number.
This is a MAJOR opportunity for our campaign. Because Iowa caucus-goers, New Hampshire voters, and voters everywhere prefer candidates who fund their campaigns like we do.
So we are looking to report a HUGE number of individual donations. And that is why we’re asking:
These reports are important, but let’s also not lose sight of the fact that this is the way we fund this campaign. So not only will you help us report a great number, but your donation will help us be able to fund a winning campaign.Faiz Shakir, Campaign Manager, Bernie 2020
The two candidates who emailed about policies on Monday, Mike Bloomberg and John Delaney, both tied their policies into Dr. King by talking about their commitments to Black America.
Elizabeth Warren and Amy Klobuchar boasted about their New York Times endorsement (though for some reason, neither of them mentioned it was a dual endorsement). Klobuchar was excited because this makes two newspaper endorsements in just a few days: she was endorsed by the Quad-City Times, in Iowa, over the weekend. Warren pointed out that she’s nearing 3,000,000 donations to her campaign and would love to hit that number before the Iowa caucus.
Pete Buttigieg sent a thank you for all the great messages from his birthday card and sent some images from the campaign trail.
Tom Steyer wanted to let me know he was going to be on the Late Show with Stephen Colbert and I should watch it. Joe Biden wanted to let me know that a year from today, we could be getting a new President inaugurated, and it’s important it was Biden himself.
It was very interesting to watch how the candidates commemorated Dr. King on his day. Most of them sent their email honoring him as the first email of the day: Joe Biden, Elizabeth Warren, Michael Bennet, Andrew Yang, Pete Buttigieg, Tom Steyer, Mike Bloomberg, and John Delaney, in that order. Amy Klobuchar sent her commemoration to Dr. King early in the day, but her first email of the day was technically a 1:26 AM message about the NY Times endorsement in which she asked for money.
Tulsi Gabbard campaigned for money before sending her Martin Luther King Jr. Day email, though you could argue that she had to, because she included the video of her speech from a South Carolina event on Monday morning. Can’t send the email without the speech. However, she did send a video earlier in the day with several ads, asking me to watch them and pick my favorite (and donate to support her).
Joe Biden emailed about the promise of Dr. King and how sometimes, he feels like America is letting the dream slip. It was the least optimistic of all the commemorative emails.
Amy Klobuchar sent a short email asking me to join her in honoring Dr. King today.
Elizabeth Warren said we were heirs to Dr. King’s legacy and fighting his fight still today.
Michael Bennet talked about how Dr. King chose to choose hope over cynicism, and how everyone who works to make America a “more perfect union” can call themselves a founder, even if they didn’t sign the Declaration of Independence.
Andrew Yang’s team emailed to let me know that they had made a video to honor Dr. King. This was interesting, because Yang was the only candidate who didn’t pen a few words himself in honor of the Civil Rights icon.
Pete Buttigieg discussed how what he had seen around the country during his campaign gave him hope for the future that Dr. King envisioned.
Tom Steyer said that while most people consider this day a day off, we should consider it a day on and spend our free time Monday giving back to the community by volunteering locally. He offered up links to find local volunteer opportunities that were not campaign-affiliated.
Mike Bloomberg and John Delaney, like I said, linked me to their policies on helping Black America. Bloomberg’s sounded similar to Buttigieg’s Douglass Plan on the surface, though I didn’t do a deep dive into the details.
Finally, Tulsi Gabbard emailed me after 10 PM with a video of her speech on how this was the most important of American holidays and honoring Love (and end the endless wars).
As I said before, Bernie Sanders did not reference the day or the doctor in his emails. We know he marched with Dr. King in the sixties. I guess he thought that was enough?