After the excitement on Thursday, Friday’s emails were much calmer. Pete Buttigieg offered me a new digital badge and Andrew Yang offered me a chance to go to a comedy show without him.
For all new readers: Welcome! I am currently on the mailing lists of 8 candidates for the Democratic Presidential Nomination! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Pete Buttigieg sent 6 emails to his mailing list on Friday, while Joe Biden only sent 4. Amy Klobuchar and Elizabeth Warren both sent 3 emails, trailing behind the two frontrunners for the inbox races.
Though money was still first and foremost on everyone’s minds, campaigns were also trying to activate their supporters into volunteering over the weekend. Elizabeth Warren, Tom Steyer and Pete Buttigieg asked their supporters to participate in virtual phone banks for them.
Buttigieg also asked me to sign his birthday card, if I hadn’t already, offering me up another digital badge for signing.
Amy Klobuchar and Joe Biden both had some post-debate surveys for me, with Biden going so far as to personally email me because he noticed I hadn’t responded yet.
The only other not-donation ask I received on Friday was from Mike Bloomberg, who is launching a Bloomberg Insider podcast to go behind the scenes of his campaign. I don’t think any of the other candidates have launched official podcasts, though I know many fans have created podcasts to promote their candidates.
Pete Buttigieg offered me a trip to hang out with him on Iowa Caucus day again, while Andrew Yang instead offered me tickets to a Dave Chappelle show in South Carolina. I think this is the first time one of these fundraising “we’ll fly you somewhere” contests did not include time spent meeting the candidate.
Tom Steyer was excited by the new debate thresholds: basically the same as January. Iowa polls no longer count, but if you earned an Iowan delegate in the February 3 caucus, you’re automatically on stage. The polling deadline is between December 13 and February 6, which is the day before the debate. I find that very interesting, because it doesn’t give much time for the debate organizers to reconfigure their plans if last-minute polls earns another candidate a place on the stage, as happened in January with Steyer. I suppose we’ll have a good idea by Iowa if that’s likely.
Overall, Friday was a much calmer day email-wise than Thursday. There were no bombshells dropped this time, although Pete Buttigieg did repeat his calling out of Bernie Sanders email to me as a non-donor. Aside from a different subject, it was the same email I wrote extensively about yesterday.
Bernie Sanders has not responded to Buttigieg’s email via email, though he did express some… concern?
The next 72 hours are big for our campaign.
We rode a wave of enthusiasm after Bernie took the lead in Iowa, and then during the debate he showed why he is the best choice on the issues people care about.
But yesterday, things slowed down a bit.
It’s fine. It happens. No one is worried.
But we really do need a big few days to keep us on track before this FEC fundraising deadline comes to an end — the last one before Iowa.
Because we don’t have a super PAC and Bernie isn’t begging rich people for money.
If we are going to fund a campaign that can win not only in the early states, but also the later ones and the delegates that follow — it’s on us. It’s going to come from emails like this. So we’re asking:
Last night we got the news that Bernie has taken the lead in a national poll.
It’s happening, team. And at just the right time. Now we have to see it through to the end. Because if we do, we’re going to win.
Stay positive. Stay focused.Faiz Shakir, Campaign Manager, Bernie 2020
“It’s fine. It happens. No one is worried” was an interesting choice of words. It didn’t sound fine. It sounded like someone who was worried trying to convince others not to be worried.
But then again, political email. Maybe that was the point. Make people think you’re worried but trying to put on a brave face so they’ll be more apt to donate to you.
This email did only go to me as a supporter of Sanders. As a non-supporter, the message was decidedly more positive:
Thought you’d want to see this:
National Reuters / Ipsos Poll (Jan. 15-16)
Bernie Sanders: 20%
Joe Biden: 19%
Elizabeth Warren: 12%
Mike Bloomberg: 9%
This is the first time Bernie has led in this national poll.
And if you’re with him, soon we’ll start racking up a delegate lead on our way to the nomination. What do you say?
Early voting in Minnesota starts today. Less than 3 weeks to Iowa. Four to New Hampshire. Seven to Super Tuesday.
We’ve come too far to stop now. Stay positive. Stay focused.Faiz Shakir, Campaign Manager, Bernie 2020
Hmm. Definitely a different tone and underlying message. Considering that Sanders also just pulled in $4 million from 100,000 donations after the debate… yeah, I think that first email is much more likely to be an attempt at emotional manipulation.