Christmas Eve isn’t exactly a holiday, but my email volume dipped nonetheless.
Pete Buttigieg did not get the memo.
For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.
The rules I try to follow for the various categories are laid out in The Framework.
Pete Buttigieg took home the whole cake with a whopping 5 emails sent to his non-donors on Tuesday, compared to Joe Biden’s 3 emails and the 2 emails sent by Elizabeth Warren and Andrew Yang.
Look at those numbers again. 30 political emails in total, and 7 of them came from Pete Buttigieg.
My brother is home for the holidays. He doesn’t pay much attention to my blog, but the first thing he said to me was “Tell Pete Buttigieg to chill out on the emails. I went to one event and the guy is filling my inbox!”
He also said he’d never donate to Buttigieg. Honestly, I can’t say I blame him. I wouldn’t want to give money to someone who is spamming me either.
Despite Buttigieg sending me most of the emails on Tuesday, only 2 of the “We’re behind!” emails actually came from him (one to my donor account, one to my non-donor account). Most of the “We’re behind” emails came from Joe Biden, who emailed me to let me know that he sent his staff home for the holidays (and then from his staff, letting me know that even though they were sent home for the holidays, they loved working for Biden so much they were going to send out one last email to get my attention). Andrew Yang was worried because he had launched his most ambitious fundraiser the day before the holidays, not realizing that most people don’t like to donate to political campaigns over the holidays. Elizabeth Warren and Bernie Sanders finished off the fundraising woes with explanations of how they absolutely don’t take money from people who can afford to give them money, so help them reverse-Robin Hood by taking money from the criminally underpaid and giving it to the wealthy millionaires.
Wait, no, sorry. Take money from the heroic working class to promote these two champions of working class values. They earned their millions honestly, after all, unlike those other millionaires who would make their campaigns corrupt by giving money.
(Have you ever noticed that? The candidates making the most noise about how most of us aren’t being paid enough are also the ones making the most noise about how important it is that we give them every last dime we can afford so they don’t have to take money from the people keeping us oppressed? Whatever happened to “take from the rich and give to the poor?”)
Cory Booker let me in on the secret existence of vegan egg nog, while he and Pete Buttigieg wished me a happy holidays and Merry Christmas if I celebrated it. Buttigieg had a video for me to watch wishing me holiday cheer and pointed out that a campaign like his: starting from scratch with a young, middle-class candidate who doesn’t have much Washington D.C. experience, almost never makes the headlines. Julian Castro let me know all the noble causes on his mind that he continues to fight for every day.
Tom Steyer closed his 12 days of Tom series with his number 1 priority: Climate Change. He’ll declare it a national emergency on day one of his administration (in case I hadn’t realized that already).
But the best email was the last email of the night. Pete Buttigieg’s innovation team confessed that they were numbers geeks and they really liked seeing unique donation numbers, so they decided to run a contest. The SMALLEST unique donation to the email they sent (and the reminders they admitted they would send) would be their winner. They didn’t tell me what prize would come with winning, but they still encouraged me to make a donation.
The way the contest works is pretty simple: they’ll start with the lowest donation amount possible: $1.00. If more than one person gave a dollar to that email, they’d go up to $1.01. Then $1.02. They’d keep going up until they found a donation amount that only one person gave.
I have to admit, I’m a bit curious as to what that amount would be. Buttigieg has hundreds of thousands of unique donors. It could be a pretty big number that is the first unique donation…