Days 194 and 195: 11/30/19-12/01/19

As of the time of this writing, 2 of the Democratic candidates have dropped out of the primary: Joe Sestak and Steve Bullock. I will handle Sestak today, but as Bullock technically dropped on Monday, his farewell will be on Tuesday.

Over the weekend there was a plethora of donation asks, many of which I share with you below. Many emails were bemoaning the lack of funds, and only 11 actually boasted of success for the first day of December.

EmailsCampaigns
Total12817
Non-Donor7217
Donor5612

For all new readers: Welcome! I am currently on the mailing lists of Joe Biden and Donald Trump, though I have previously been on the mailing lists of 28 Democratic candidates! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!

It took some time for the Trump emails to kick in, so I started officially tracking his list on July 7. I have been tracking Biden’s for longer, but I will start comparing them as of July 7. All of these emails are going to a new email, and I have not donated, filled out surveys, signed petitions, or otherwise interacted with either candidate’s emails.

The rules I try to follow for the various categories are laid out in The Framework.

Full weekend.

Joe Biden, Cory Booker, Steve Bullock, Kamala Harris, and Marianne Williamson sent out a whopping 6 emails each over the weekend, while Pete Buttigieg, Julian Castro, Elizabeth Warren, and Andrew Yang restrained themselves to just 5. Mr. “I’m too cool for donors” Mike Bloomberg didn’t bother sending any emails.

I haven’t seen a weekend this lopsided since I started!

With the month ending on Saturday, it made sense that emails were weighted for Saturday. 90 of the total 128 came on what is usually a slow day. By comparison, Sunday’s 38 emails were practically neglible.

The end of the month is fundraising season.

The panic over potentially not hitting goals was palpable as the month came to a close, with many tactics in play.

We know we can get our momentum back up. Americans are more fired up than ever to send Joe Biden back to the White House.

But with everyone outspending us in this primary, we have to work REALLY hard to prove our momentum is real.

Joe Biden HQ

If you have to work really hard to prove your momentum is real, it’s probably not real momentum.

Over the last few weeks, I’ve been traveling the country — from California to Iowa to New Hampshire. And the thing I keep hearing again and again is that so many Democratic voters are scared right now.

They’re scared we’re going to lose the biggest election of our lifetimes because we chose to elevate a platform that is impossible to implement.

Voters will ultimately see through policy proposals like Medicare for All or the Green New Deal because of the havoc they’ll wreak on our economy and health care system. And because getting universal health care and fighting climate change are too important — honestly, we can’t afford to get it wrong.

That’s why we urgently need a voice of pragmatism to cut through the noise and partisan talking points. And if we’re going to be that voice, I’m going to need your help.

Will you chip in a few dollars today to stand with our campaign?

John Delaney

John Delaney also apologized for how many emails he sends. He barely hits 4 a week.

In just a moment, I am going to ask you to make a contribution to our campaign before our November fundraising deadline comes to a close at midnight. Please give me a chance to explain why this request — especially today — is so important.

Here is the truth:

Today in America, tens of millions of people are struggling to put bread on the table and are often one paycheck away from economic devastation. Meanwhile, the wealthiest people in this country have never had it so good.

And in my view, a nation that caters to the greed of the billionaire class will not survey morally, economically, or politically.

That is what this campaign is about. It is about telling the billionaire class that NO, you cannot have it all. And that is, of course, why they are fighting so hard to defeat us.

But right now we are doing great in the polls and with volunteers. And if we can keep up our small-dollar fundraising, we are going to win. So here is the part where I ask:

Can you make a $2.70 contribution to our campaign before tonight’s end of month fundraising deadline comes to a close at midnight? I would not ask if it were not so terribly important.

We are just two months away from the Iowa Caucuses. It’s hard to believe. But that means what we do right now — between this moment and the start of February — will be the difference between victory and defeat for our movement.

That is why your contribution is so important. So thank you in advance for chipping in today. Especially today.

Bernie Sanders

Bernie Sanders is predicating his campaign on telling the billionaire class NO (except when it comes to free college). He is somehow attempting to inspire people with a message of exclusion.

It’s been a successful year, but we have a lot of work to do before it wraps up — and we’ve got to hit our end-of-month fundraising goal tonight to stay on track. Will you help us raise $250,000 by tomorrow night?

Mike Schmuhl, Campaign Manager, Pete for America

Pete Buttigieg has decided that it’s time to embrace the end of month klaxons after so long decrying the falseness of those statements.

We set a goal of raising $500,000 by midnight tonight. Thanks to grassroots supporters like you, we’re so close to getting there!

I know that $500,000 is ambitious, but there’s a reason for it: It’s the kind of goal you set when you know you need to win big. In 2020, it won’t be enough to just eke out a presidential win. We need to win big: That means winning the White House, taking back the U.S. Senate and securing victories up and down the ballot.

Amy Klobuchar

Amy Klobuchar is pushing the importance of winning big and inspiring people to vote for more than just the President.

A: we have 12 hours before our first end-of-month deadline.

So far, we’ve raised $28,045. We need to raise $21,955 more to reach our goal.

Whether we hit or miss this goal will set the tone for our entire campaign. Make your first contribution before midnight and become a Founding Donor before it’s too late →

Team Deval

Deval Patrick is hoping people like him enough to give him $50,000.

I’m going to ask if you can make your first donation to our campaign to help catch up to our fundraising deadline by the end of the day. But before that, I want to talk about why hitting this goal is powerfully important.

Whether or not we reach our goal tonight will make a real difference in the types of investments we can make going forward. And the next few weeks are vital for this movement we’re building together.

But even though we’re behind our goal, I’m not busy courting wealthy donors at some exclusive event right now to ask for their help. I’m not spending all day calling up so-and-so on the phone and asking if they can write us a ginormous check.

Instead, I’m reaching out to you. Because this campaign is all about you, not special interests or the rich and powerful, and it’s powered by grassroots donors.

Your donation today will make a real difference for the future of this campaign. Will you chip in anything you can before tonight’s fundraising deadline?

Elizabeth Warren

Elizabeth Warren reminded me of the vagueries that make her goal so powerfully important, but not so important that she would ask wealthy people to help her.

Friend, Can I add your name to the list I’ll be printing and giving to Tulsi tomorrow? This end of month reporting deadline is more critical for Tulsi than the other candidates. Those who profit from the status quo want to count us out. Don’t let them: Pitch-in $12 now and let’s close this quarter with a show of strength.

Caitlin, TULSI2020

Tulsi Gabbard knows that her needs trump the needs of anyone else in the race.

We have less than 12 hours left to meet our end of the month fundraising goal. Frankly, we’re behind where we need to be. 

We know you’ve got a lot on your plate. The holidays make things even tougher. However, there is too much riding on what we do next. 

We must elect the candidate who is best suited to beat Trump next year. Because of his boldness, his vision for the future, and his ability to bring together folks from all over the country, from different walks of life – we know Secretary Castro is that candidate. 

We need your help to reach our goals and keep his crucial voice in the race. Contribute now >> 

Team Julian

Julian Castro knows he is the candidate that can beat Trump, even if most of America won’t open their wallets for him. He’s conveniently not mentioning the polls he needs.

There are only a few hours left until we close the books on our November fundraising, and we haven’t reached our $1.5 million end-of-month goal yet. In a minute, I’m going to explain to you why hitting this goal is so important, but if you’re ready to help us hit it you can chip in here.

It’s no secret that Cory has yet to qualify for the December debate. We reached the DNC’s 200,000 individual donor threshold the morning after his strong debate performance, which was an incredible and exciting moment for our campaign. Now, we need to quickly hit 4% in at least four polls — or 6% in two polls — to secure Cory’s spot on the December stage.

You may be wondering, why hasn’t Cory gotten those polls yet? Well team, I get this question.

There are a few headwinds we’ve been facing. This is Cory’s first time running for president, so he didn’t enter the race with high name recognition, like some of the frontrunners. He also spent the 2018 election cycle campaigning for candidates in competitive races rather than building his own fundraising list. And hey, let’s not forget that this is the most crowded Democratic primary in our country’s history — it can be hard to break out of the pack when we’ve seen eighteen candidates get into the race.

Now let me be clear — I don’t believe it will stay this way. I truly believe there is no candidate better positioned than Cory to beat Donald Trump, heal our country, and achieve justice and opportunity for every American. But it does mean that as an underdog campaign, we need to work harder to break through.

We know that the more people hear about Cory, the more they like him. So a few days ago, we launched a series of radio and digital ads to introduce people across the country to our campaign. We plan to reach those who are undecided or who have Cory among their top choices and bring them into our campaign. That’s how we’ll get the polls to qualify for the December debate, and that’s how we’ll continue to build this campaign, brick by brick, to take Cory all the way to the White House.

Matt Klapper, Senior Advisor, Cory 2020

Cory Booker knows he has a rough climb ahead of him, but he has a plan he’s willing to share on how he’ll get there.

Friend: In a moment, I’m going to ask you to make a $29 donation to my campaign, but you should know why first.

I crunched the numbers with my finance team, and we’re short of our goal this month.

We’ve launched ads, opened new offices, and hired field staff, but we need to raise another $20,000 before midnight TONIGHT if we’re going to reach our fundraising goal and keep building at the pace we need to win!

While other candidates are starting to burn out after months or even years in the spotlight, I’m just getting started.

Michael Bennet

Michael Bennet is just getting started (six months after he got started).

I see how crowded this primary is. I know how critical it is to make sure Kamala’s vision raises above the noise. We don’t have the luxury to play it fast and loose and make risky decisions. Every dollar counts. Trust me.

That’s why I’m hoping that you’ll pitch in a contribution before midnight tonight.

The fundraising team is ready to end tonight on a high point — and the good news is that it’s possible for us to catch up, but only if our most loyal supporters step up and donate right now.

Angelique Cannon, Finance Team, Kamala 2020

Kamala Harris is making best use of her money, despite various hit pieces in the news saying she is flailing.

Today is November 30th, the end of the month. End-of-month fundraising deadlines are serious as they determine how much we can invest in growth this December.

If you donate $20.20 today, you’ll not only help us finish November strong, you’ll also gain exclusive livestream access to: Deepak Chopra joins Marianne Williamson in New York City on December 16, 2019.

Marianne 2020 Campaign Team

Even Marianne Williamson is feeling the pinch.

I’m not running for president because I’m a hero — I’m running for president because I’m human.

And that’s why I promised to lead with Humanity First values — and I have every intention of keeping that promise.  But without your help, I may not get the chance.

Our campaign is at a crossroads.  If we meet our $2 million goal by midnight tonight, we can move forward, more motivated than ever to make sure our government puts Humanity First.  If not, we will fall short when it matters most.

Yang Gang, I want to keep fighting for you.  Can you fight for me right now by donating $10 or more?

Andrew Yang

Andrew Yang was making impassioned pleas to his followers.

And when Sunday rolled around?

38 emails over the weekend were despairing of a campaign behind on their goals. The follow-up was minimal: only 11 emails came through saying campaigns had either met or surpassed their goals. Among them were Pete Buttigieg, Andrew Yang, Amy Klobuchar, Tom Steyer, Kamala Harris, and, to my surprise, Michael Bennet.

Merch requests dropped without Black Friday to buoy them.

Joe Biden started December off strong with a plea for money. He had hit his goal… but his average donation was lower than expected. Since his goal was to get 30,000 donations, that meant he was $200,000 behind for December before December had even begun, so… help?

Meanwhile, Steve Bullock was begging for donations for his deadline on December 1st, unlike all the others who ended their deadlines in November. Andrew Yang and Kamala Harris offered up their ads for me to watch, since their successful goals meant they could put them on the air.

And Marianne Williamson was taking the Marianne Mobile around Iowa and needing gas money.

I NEED pictures of all the campaign buses.

Finally, Joe Sestak sent his last farewell, thanking me for all my support during his race but ultimately deciding to withdraw from the campaign trail.

I miss him already.

I just get attached to these colors, and it’s so bizarre when they fade away…

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