Tuesday’s emails made me upset with Bernie Sanders and Joe Biden. However, Cory Booker and Amy Klobuchar did the email equivalent of turning up to the same party wearing the same thing, so that lightened my mood.
For all new readers: Welcome! I am currently on the mailing lists of 1 candidate for the Democratic Presidential Nomination, but I’ve been on 28 mailing lists! This blog breaks down recent emails with charts and excerpts. If you already know all of this, feel free to skip to the next chart!
I signed up to all mailing lists either on May 21 or the day the candidate announced, whichever was later. Using a different email address, I have donated at least $1 to all candidates who have been on a debate stage (I have given additional donations to my preferred candidates through my personal email, but the campaigns have linked the two accounts together and may ask for more as a result).
When showing breakdowns by campaigns, there will usually be 2 numbers. Emails to my non-donor account will be indicated by a darker color/top bar in horizontal bar charts. Emails to my donor account will be indicated by a lighter color/bottom bar.
Unless otherwise specified, all other charts combine the donor and non-donor numbers, as they are roughly 1-for-1, so the percentages and relative differences don’t change much. You can divide the numbers in half to get the rough estimate for what someone not signed up twice would be receiving. The rules I try to follow for the various categories are laid out in The Framework.
If you want specific data on any particular day, feel free to drop a comment!
Kamala Harris sent the most emails on Tuesday, with 5 going out to her trimmed down list. Joe Biden and Julian Castro both sent out 4 emails each, while Michael Bennet, Amy Klobuchar, Elizabeth Warren, and Andrew Yang each sent out 3.
The uptick in asks for money makes me wonder what the end of December is going to look like. Between Christmas, New Year’s, and the FEC deadline… oh boy. My poor inbox. With any luck, we’ll have shed a few candidates by that point.
Bernie Sanders sent different emails to me as a donor and as a non-donor.
Our campaign has a single path to victory, and that is from lots of people contributing small donations.
That is quite honestly the ONLY way we will raise what is necessary to win this. So today we’ve set a daily goal – one that is very important to reach in order to keep us on track before the Iowa caucus.
We’re aiming for 15,000 donations before midnight. We have a good chance at getting there, but only if 3,000 of those donations come from people like you contributing for the first time. That’s why we’re asking you today:Team Bernie
Here’s how we believe the White House will be won:
* With millions of grassroots donors, largely from the working class, chipping in small amounts at a time to build our campaign;
* With a multi-racial, multi-gendered, multi-generational movement of people knocking on doors, making phone calls, sending text messages, and getting out the vote for Bernie.
That’s why we are:
* Rejecting super PACs and high-dollar fundraisers with wealthy donors;
* Telling billionaires and executives of health insurance, pharmaceutical, and fossil fuel companies that we don’t want or need their money.
And so today we:
* Need to get 15,000 contributions made to our campaign before midnight;
* Are asking if you can make another contribution to Bernie 2020 today in order to help reach that goal.
November is a tough month for fundraising, and our movement is doing a great job of keeping pace with where we need to be. If you can make a contribution to help reach our goal today, we’ll be in a great position coming into this final stretch. Thank you.Team Bernie
The first email was sent to the non-donors, while the second went to the donors. And the second email made me angry.
“we don’t want or need their money.“
Again, the spouse of a billionaire made a donation to Sanders and got their money returned by the campaign. Sanders is adhering to his “we don’t want or need their money” policy well.
He would rather have the 1,000 poorest members of America give him $2.70 each than he’d have one of the richest members of America give him $2,800.
I know $2.70 doesn’t seem like much to most of us, but for some people, that $2.70 could mean the difference between affording dinner or rent or gas. For a billionaire, $2,800 is negligible. I am angry that Sanders is so anti-rich people (and keep in mind, Sanders is a rich person) that he would rather make 1,000 people tighten their belts than acknowledge one rich person might be swayed by his words. It is more important that he can continue to say “No billionaire has supported me” than it is to alleviate a tiny bit of stress for 1,000 people who support him. It is more important to look like he’s pure than it is to actually help people.
This is precisely why purity tests are BS. They say “the road to hell is paved with good intentions” for a reason. When you start value looking good over being good, who are you really helping?
Sanders has also stressed that how much money raised is not nearly as important to him as how many contributions were made.
The goals our campaign sets are not about how much money we raise. Our goals are how many contributions people make to our campaign.Faiz Shakir, Campaign Manager, Bernie 2020
I sure do believe that when I’m also being told by Sanders’ team that it’s a problem that average contribution numbers are dropping.
Joe Biden, meanwhile, has been trying to either threaten or scare me into donating to him again.
That second email, “Lindsey Graham and Donald Trump are counting on you not to open this email,” had me wanting to delete the email out of spite. It goes to show how important it is that we feel like we have a choice in what we do. I was going to open that email anyway, but now that you basically threatened me into opening it, I no longer wanted to open it. That’s very much human nature–how many times have you had a friend recommend a book or show or song to you and you just… don’t check it out? Don’t tell me what to do, let me decide to do it myself!
Regardless, I did open that email. And the others.
Hey, I’ll make this quick:
We fell behind last night and now we’re in jeopardy of not hitting our November end-of-month fundraising goal.
But it’s not too late: if we can get 2,000 donations in the next two hours, it will put us back on track to meet our 30,000 donation goal by Saturday.
If we don’t bring in 17,000 more donations by midnight on Saturday, Donald Trump and Lindsey Graham are going to get exactly what they want.
Graham announced last week that he’s launched a new investigation into Joe’s family. Make no mistake: this is a completely bogus ploy to try to keep Joe from being the Democratic nominee.
It’s clear what Trump and Graham are doing: They’re forcing our campaign to spend extra money on fighting back against their false attacks — money that we need to be using to share Joe’s message with voters.Biden for President
Team, a poll from the Des Moines Register shows us tied for third in Iowa. And if we don’t hit our end-of-month goal, we risk not having the resources to persuade more voters to support Joe.
— So don’t delete this email.
— Don’t get distracted checking social media.
— And please chip in $5 right away!
Our critical deadline is on Saturday, and right now we are 16,000 donations short.
Please, we are counting on you for help. Can you chip in to Joe Biden’s campaign right now?
The polls say the same thing: Joe Biden is the best candidate to defeat Donald Trump.
But if we don’t pick up the pace on fundraising, he might not become the Democratic nominee!
It would be such a shame if a candidate without Joe Biden’s broad coalition becomes the nominee because they have more resources to spend.
So folks, we’re counting on your help. Can you chip in now?JoeBiden.com
There’s that “It would be such a shame” language again. Again, is there any way to say that without it coming across as vaguely mob-boss-threatening? “Nice country you go there. It would be such a shame if something happened to it…”
What the above email is trying to say is that if donations don’t pick up, they’ll end up 10% short of their goal.
Also, they customized buttons to me and COINCIDENTALLY my custom buttons match the standard buttons the Biden campaign has been using this entire time.
Does anyone who actually reads these emails genuinely feel inspired to give Biden money? Please, if any of you are reading these and getting a message other than fear-mongering or threatening, explain your understanding to me! All I’m seeing is an attitude I don’t want anywhere near the White House!
With fundraising being so critical, many candidates were stressing the importance of their deadlines. Julian Castro listed several urgent deadlines he had to meet.
Andrew Yang was worried about having to make the tough decision to pull his ads.
Perhaps the most amusing emails came from Amy Klobuchar and Cory Booker, who unintentionally sent practically the exact same email on the same day.
What money to them means to them! Ads! Events! Organizers!
There were also some feel-good emails on Tuesday: Marianne Williamson had a testimonial from a supporter about how her Fox-News-watching, Trump-loving sister was also going to support Williamson and so their family was being brought back together by the power of Williamson’s candidacy. Joe Sestak offered up a bunch of his opinion articles he penned and wished me a happy Thanksgiving. Pete Buttigieg followed up his Medicare for All Who Want It talking points email with one detailing talking points about Climate Change, since this was one of the top issues we cared about according to his survey. And Kamala Harris’ husband, Doug, wrote about how his family was in Iowa celebrating Thanksgiving with her.
As of right now, I am unsure if there will be a But Their Emails! post tomorrow. It all depends on timing and family. In the meantime, happy Thanksgiving to all of you who celebrate it, and remember not to stress too much over how the bird is cooked.