At 9:05 AM ET, on Friday, September 20, 2019, Bill de Blasio, Mayor of New York City, officially ended his Presidential campaign.
In 123 days, Bill sent only 92 emails. 53 of them came to my non-donor inbox, while 39 were sent to my donor inbox.
Most of Bill’s emails arrived on Fridays, with 20 hitting at the end of the week, while Mondays were his slow day, with only 7. Bill had a fairly standard time-of-day distribution, with most of his emails coming during the middle of the day (between 11:00 AM ET and 4:59 PM ET).
Bill had a lot of different asks of me. While donations were his highest priority, he liked directing me to watch him on this show or that one, giving interviews about his positions. He did ask me a couple times to give him stories about how universal-pre-K made my life better, but as I have no children of my own and my niblings are only just hitting the pre-K age, I had no such stories to share. Oh well.
I did notice that while Bill would sometimes email just to talk to me, he never emailed to ask me to help someone else out. He also never emailed me about his merch…because he never got a merch store.
Really, if you don’t have a merch store, what are you even doing?
(Note to self: get a merch store?)
Bill did email to welcome me to his campaign. That was nice of him! Not all the campaigns do that.
Mostly, Bill liked to ask me for money. Interestingly, he had a huge discrepancy between how much he asked of me as a non-donor (average: $0.75 per email) and how much he asked of me as a donor (average $15.44 per email). This is in large part due to the end of his email campaign, when he would ask me for $1 if I had never given before and $25 if I had.
Bill wasn’t much for the standard rhetorical devices. He was certainly never humble, and he never apologized for sending me emails. I actually have more respect for campaigns who don’t apologize. They are owning their email game, for better or worst. He did make sure he was letting me know he was being honest with me, and he called me a top supporter once. Only once. He probably couldn’t call me a top supporter with a straight face, as the most I ever did for him was give him $1 and read all his emails.
Bill started off his campaign with a bang, bashing on #ConDon and telling me how much of a conman Trump was and how as a fellow New Yorker, Bill could see right through his scams. It was… weird. He was clearly trying to get a hashtag trending, but he was also giving off the implication that he was like Donald Trump (in more than just the New Yorker way). Takes one to know what, he’d say.
Takes a conman to know a conman?
It didn’t take long for his campaign to backtrack and rebrand, with #ConDon dropped as if it never had existed in the first place. Unfortunately for Bill, I wrote it down.
Overall, Bill gave off the impression of a man running for President first because he saw other mayors doing it successfully, and then because it was more fun that mayoring. He seemed to delight in throwing stones in the debate, stirring up trouble just because he could. What did it matter? He wasn’t doing well enough for his poll numbers to actually crater.
All in all, I’m surprised he dropped out this early, but I’m not surprised he dropped out. Farewell, Bill de Blasio. I hope you at least made yourself a custom mug.