Another quiet weekend of 39 emails from 16 campaigns, nearly evenly split across the two days. There weren’t very many surprises this weekend, though I did learn that John Hickenlooper’s campaign calls themselves “Team Hick.”
Cory Booker, Steve Bullock, and Tim Ryan were the most active campaigns this weekend, sending 4 emails each. Bullock and Ryan both took a lazy approach to this with sending repeat messages. Not only did they send repeat messages, they sent repeat messages on the same day. The exact same email as one sent a couple hours earlier but prefaced with “making sure you saw this” is the definition of junk mail in my book. Ryan even doubled-down on the repetition by sending another email without even the “didn’t want you to miss this!” line. However, he also repeated his rather unfortunate opener, which was just my name.
As you may recall, I didn’t give any campaign my name.
Starting strong with a comma! Bold move! Innovative!
For precisely this reason, most campaigns at least throw in a “Hi” so if no name is known, the email can start “Hi,”.
“Friends” or “Team” are the other two popular ways to refer to supporters, this removing the need for a name (or a gender) at all. “Folks” is used by some campaigns, though I’ve also seen “Brothers and sisters” and “Amazing [CANDIDATE] Supporters!”
(No prizes if you guessed the last one was in a Marianne Williamson email.)
There were 3 negative remarks thrown toward Democrats over the weekend, with Jay Inslee and Steve Bullock upset about the debate clarifications.
The DNC is changing their story…The DNC doesn’t get that they’re ignoring a movement and all the voices in it that are working so hard to defeat climate change for our kids and our grandkids…Now’s the time to double down on your impact: Donate $1 or more today to show your commitment to climate action — especially when the DNC won’t.
-Aisling Kerns (Campaign manager, Jay Inslee)
(Truncated for length)
The DNC could succeed in keeping me from the debate stage… but you haven’t backed down.
The DNC makes an easy villain, the corrupt Establishment holding back the little man, but to them I can only say one name: Marianne Williamson. She is an inspirational writer and social activist whose political career consists of one failed run as a U.S. Representative for California’s 33rd congressional district…and she’s double-qualified for the debates in both polling and donor numbers. For both Inslee and Bullock, I have to say it might not be the DNC holding you back, but rather the American people making their voices heard.
The third negative comment in these emails came from a surprising source: Andrew Yang. In a rare well-written, fairly short (for him) email, Yang threw some shade at his fellow competitors speaking at the Iowa Democratic Party Hall of Fame Celebration.
I heard many other candidates offer their vision for the future of America, and, honestly, they’re presenting 20th Century solutions to 21st Century problems.
For the record, there were 19 candidates on that stage. Of the major candidates, only Joe Biden didn’t make it (due to attending his granddaughter’s graduation). Yang clearly didn’t think much of the 18 other speakers.
At least he mentioned them, if only in passing! John Delaney wanted to tell me about his trip to Iowa before he takes off to leave. He had a great day.
We had a great day on Saturday at the Downtown Farmers’ Market (second biggest in the country!) and at Capital City Pride in Des Moines. We then drove to Cedar Rapids for a rally at our office and today’s Hall of Fame. I had a great time. I attached some photos below.
There were three attached photos of Delaney smiling, Delaney smiling, and Delaney behind the podium at the party. I was left with the impression that he had a good (sorry, great time) doing…stuff. No details.
What good is giving a campaign update without actually…giving an update?
The biggest flop of the weekend happened at the end of Sunday. Amy Klobuchar emailed me at 6:20 pm EST to let me know she is making waves everywhere she goes, including stories about people peeking in the windows to see her…that I’ve already heard through her emails at least twice and are now a week old. In today’s fast-paced media world, those stories are ancient. She finished with an ask for a campaign contribution to keep the momentum up, suggesting I give my first dollar and averaging an ask of $29.67.
Nearly two hours later, at 8:12 pm EST, I received another email from Klobuchar. The subject was different, but the content was hauntingly familiar…
For everyone wondering if campaigns sent different emails based on donations, the answer is YES.
Either the Klobuchar campaign marked me down as a donor (I have not donated to this campaign) or they screwed up their mailing list. Regardless, I ended up getting both non-donor and donor emails and got a small peek behind the curtain.
For Klobuchar, her donors aren’t reminded of the 130,000 donor threshold because they can’t help directly (though they could be encouraged to forward the email to a friend who hasn’t donated to add to her numbers). Instead, they’re reminded that their money is what fuels the campaign, and they need to open their wallets again to keep it moving.
The non-donors, on the other hand, are encouraged to give a minimum donation because that first “yes” is the hardest. Once the foot it in the door, so to speak, it’s much easier to ask for more.
Case in point: the donor email had an average ask of $38, nearly $10 higher than the non-donor one.
In addition to the usual suspects, I went back to the campaigns I’ve never heard from (Gabbard, Messam, and Swalwell) and signed up for their mailing lists again. Or tried to. Gabbard and Swalwell were a simple email and ZIP code. Messam demanded a name. I put in my initials, reluctantly, and hit submit. It kicked it back with demands for a full mailing address, birthday, age, ethnic description, city, state (separate from the address fields, which also asked for these), party affiliation, LASTNAME,FIRST, email lists (short answer, no options given), and political interests (check boxes).
I did not fill it out and instead closed the page. You heard it here first: Messam won’t be our next President.