If I thought Wednesday was a busy day, Thursday proved me wrong. A new record of 35 emails from 18 campaigns came in, including the first ever from Pete Buttigieg. Completely unsurprisingly, 83% were asking for donations, but that’s a chart for the weekly wrap up.
Michael Bennet, Cory Booker, Julian Castro, and Elizabeth Warren led the pack today with 3 emails each, while Bill de Blasio set a personal record of emailing me two days in a row. I’d say he was staring to get the hang of this national campaign thing, except the email was signed by de Blasio and yet spoke about the Mayor in third person in the middle. Whoops: pretty obvious you didn’t write that!
I’ve revamped my determination of optimistic vs neutral and will give more of a write up on this tomorrow, but here’s the breakdown of Thursday’s emails.
As you can see, tone is fairly evenly split between optimistic, neutral, and mixed. I only marked 1 as pessimistic, and that came from, surprisingly, Cory Booker’s campaign. The email was signed by Booker’s CFO, Judy Zamore, and was a bit of a “woe is me, if you don’t donate, I’ll have to tell everyone they have to cut their budgets.”
If we fall short, I’ll have no choice but to send some tough emails. No one wants that.
One eyebrow-raising addition to this email was a (animated, woo!) chart showing their fundraising goal. As you can see, they’re at 81%. Why eyebrow raising?
Because on May 28, they were only at 12%, and I can’t recall any major appearance Booker had that might have earned him a boost.
Now, Booker’s goal is very modest. It’s entirely possible he made 69% of his fundraising goal in two days. However, I’m not quite as willing to trust his graphs as I am Kamala Harris’.
Look at that, she’s almost up to her goal! I’m so proud of her just by watching her chart fill up. Her town hall appearance definitely netted her a large boost.
Speaking of town halls, Michael Bennet was in a CNN town hall and came off the stage incredibly pumped up. I got an email at 11:47 pm apologizing for the hour but recapping his incredible appearance.
Bernie Sanders was griping about his moments accepting maxed-out checks and pointing out once again that HE absolutely does not no never take big money from any of those pesky billionaires. Except Elizabeth Warren was also making that exact same argument. Find out in the weekly wrap up on Sunday just how many candidates claim they are fully grassroots-funded, despite Sanders and Warren insinuating otherwise.
With all this talk of end-of-month deadlines, you’d think the new guy would be chiming in with a plea for money, but no. Pete Buttigieg sent one of only 5 emails on Thursday that did not ask for a donation (others included Michael Bennet sending a reminder of his town hall, Elizabeth Warren promoting her universal childcare plan, Beto O’Rourke calling for impeachment, and Tim Ryan supporting workers). Buttigieg’s email laid out his “rules of the road,” or the ten values that shape his campaign. His campaign staff apparently signed a pledge to uphold the following values, and he was asking his mailing list to do the same:
Pete identified ten values that he wants to shape our work this campaign: respect, belonging, truth, teamwork, boldness, responsibility, substance, discipline, excellence, and joy. My favorite is truth:
“Honesty is in our nature, and it is one of our greatest means of restoring faith in our democracy among everyday Americans and building a national movement rooted in trust and faith in our country and our beliefs. Internally and externally, our effort will be characterized by fidelity to the truth.”
Does Buttigieg realize it’s the END OF THE MONTH DEADLINE!?!?!? Or has he, like O’Rourke, decided to not panic about self-imposed fundraising deadlines?